Vivo is the name of a Chinese communication technology company, which was established in 2009, and by today has grown into one of the largest smartphone producers in the region. The products of the brand are available for sale in more than a hundred countries across the globe.
Vivo is a Chinese brand, which grew into one of the most competitive smartphone producers in literally no time. The brand was established in 2009 by the famous BBK Group, which specialized in the production of electronic goods.
Today Vivo smartphones are being sold all over the globe, with their official offices in over a hundred countries. The smartphones of the brand are popular due to the reasonable pricing, and pretty good quality: they are overloaded with all the possible functions, which can satisfy the needs of almost any mobile phone user.
What is Vivo?
Vivo is an international Chinese company, established by BBK in 2009, and specialized in the production of smartphones, accessories, software, and many online services. By today the company has earned its place in top10 of the world’s largest smartphone producers.
As for the visual identity, the company hasn’t changed its logo much since the date of its introduction, in 2009. And it is quite understandable, as the minimalist yet bold logotype, designed for the smartphone producers at the beginning of its history, looks confident, strong, and very progressive.
The original Vivo logo, created in 2009, stayed with the brand for almost ten years. It was a bold custom lettering in the lowercase of a smooth sans-serif typeface, executed in a calm blue color. The dot above the letter “I” was drawn as a rhombus, with its angles slightly softened. As for the other elements of the inscription, they featured their ends rounded, making the logotype look kind and friendly.
The redesign of 2019, has refined several things in the original Vivo logo. First of all, it was a color. The soft shade of blue was replaced by a bright and lively purple. The typeface of the inscription was also changed, keeping the original mood, but with the bars of the letters shortened and straightly cut. Although the angles were still a bit softened, the lettering started looking sharp and progressive, reflecting the essence of the brand and its values.
The medium-weight sans-serif lettering from the primary Vivo badge is set in a smooth futuristic font with the dot above the lowercase letter “I” replaced by a softened rhombus. The closest fonts to the one, used in the Vivo insignia, are, probably, Clonoid Semi Bold and Quantum Latin Rounded SemiBold, but with some contours refined.
As for the color palette of the Vivo visual identity, it is based on a deep and vivid shade of purple, which looks very delightful and juicy and evokes a sense of creativity and motion: the color makes the simple and clean shapes of the logo elements look more complicated and stylish.