Unlike many commercial logotypes that were developed during several months or even years, the Vine logo was created on the spur of the moment.
As the company’s former employee Bobby McKenna explained, the designers had to “put it together in a single day due to a last-minute decision”. Although this was just a casual remark on a social networking platform, we have to believe it, as there have never been any official explanations from the company.
The logotype existed in two versions. The regular logo included the full name of the app, where the white letters were given against the green background. The Vine icon was actually a shortened version of the full wordmark. Here, only the first letter was used.
The first letter represented the app really well, as it was arguably the most recognizable of all the characters in the wordmark. It had the distinctive curve connecting it to the letter “i”. This part of the lettering reminded the way a vine loops and wraps itself around a tree.
The Vine logo had a hidden meaning that often remained unnoticed even by those who have seen it thousands of times. Turn the image upside down. Can you notice the figure “6”? This number had a special meaning for the app, as this was exactly the number of seconds your mini-video could be.
The logo of the Vine Camera project uses the old Vine emblem as its main element.
The logo is dominated by the “V” icon (the glyph in white is placed inside a green circle). The icon, in its turn, is placed inside a black rectangle. In its lower part, there is the lettering “Vine camera,” where the first word features the same cursive type as the previous Vine logo.
The Vine logo had a hidden meaning that often remained unnoticed even by those who have seen it thousands of times. Turn the image upside down. Can you notice the figure “6”? This number had a special meaning for the app, as this was exactly the number of seconds your mini-video could be.
The Vine logo was not based on any of the existing fonts. The beautiful script resembling handwriting was created from scratch specially for the Vine wordmark.
The emblem sported a comforting and laid-back color palette. Green seemed a natural choice, taking into consideration the “botanic” name of the company, as well as the vine theme in the shape of the logotype. One of the benefits of the color choice was that the app stood out among most other apps and social services, where blue was the most common color.