Vimeo is a video sharing online platform, which was launched in 2004 in the United States. Today the service has millions of subscribers all over the world and is one of the most popular video-sharing platforms, competitions with YouTube.
Vimeo is a service where you can post various videos with your friends and followers. Launched in 2004, Vimeo is an online video streaming and editing site for artists and creatives. Whether you’re a certified author or just starting to dive into the field of content creation, there’s something for everyone on Vimeo.
Today the most dangerous competitor for YouTube has over 70 million users from all over the world. Vimeo gives an opportunity for everyone to share their video creations. The platform offers both free and paid options for working on it and has a lot of tools and possibilities available via the free account.
What is Vimeo?
Vimeo is the name of a popular online destination, designed in the United States in 2004, with the idea of creating a super convenient and fast video hosting platform. Today Vimeo is the strongest YouTube competitor, which has millions of loyal users from all over the globe.
The original logo was set in a totally different typeface than the current one. You could see a minimalist sans with classic proportions, except maybe for the “O,” which appeared rather wide. It was perfectly legible but lacked identity.
This version was already more unique. This was partly due to the blue color and partly due to the new script, an elegant cursive one. Although the design looked refined and more recognizable than its predecessor, it could hardly be called meaningful.
The simple text-based Vimeo logo is very friendly and instantly recognizable all over the world.
The Vimeo wordmark in all the lowercase letters is executed in a bold cursive typeface, which is similar to the Black Rose font, created by Bright Ideas agency.
“V” and “I” of the inscription are placed close together, while the other three letters have enough space between them. It accents on the video specialization if the platform and make the logo more playful.
The smooth sleek lines of the lettering look welcoming and kind in a light blue signature Vimeo color. Placed on a white background, it creates a good bright contrast.
The Vimeo logo is a reflection of a reliable and safe company, which aims to provide its users with the best services in sharing and storing video files. The color palette of the Vimeo logo evokes a sense of lightness and freedom, showing the brand as creative and energetic.
The smooth lowercase lettering from the primary Vimeo badge is set in a heavy cursive typeface that looks very elegant, tender, and friendly, but has some envy details, which add progressiveness and power to the characters. The closest fonts to the custom typeface, used in the Vimeo insignia, are, probably, Lucida Handwriting Std Bold, or Santeli, but with major modifications of all contours.
As for the color palette of the Vimeo visual identity, it is based on a bright and lively shade of blue. The sky-blue of this badge stands for loyalty and protection, reflecting the professionalism of the platform, and at the same time, its main value — the comfort of its users.