Viagogo, an online platform for live sports, music, and entertainment ticket sales, is primarily owned by Madrone Capital Partners, Bessemer Venture Partners, and CEO Eric Baker. As of 2020, it merged with StubHub, creating StubHub Holdings, following the sale of StubHub’s non-North American business to Digital Fuel Capital LLC. Viagogo focuses on secondary ticketing, with offices in New York, London, Switzerland, Ireland, Taiwan, and Utah. The company charges booking fees on ticket prices and service fees from sellers.
The company’s growth led to controversies, including criticism over high fees and allegations of facilitating ticket scalping. Despite these challenges, Viagogo continued to expand globally.
In 2020, Viagogo made a significant move by acquiring StubHub for $4 billion, creating a dominant player in the secondary ticket market. However, this acquisition faced regulatory scrutiny, particularly in the UK, where it was feared the merger would create a near-monopoly. As a result, the Competition & Markets Authority (CMA) intervened, and Viagogo had to sell parts of StubHub’s business outside North America to comply with regulatory demands.
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