Venum is a French brand of martial arts clothing, which was founded in Paris in 2004 by Franck Dupuis. Today the brand operates across the globe and is one of the world’s leaders in production of professional sportswear.
The name of the company is derived from “Venom”, a poison released by a snake at the time of a bite. The letter “O” was replaced by “U”, for a more unique and memorable identity.
The Venum logo is composed of a wordmark and the brand’s symbol.
The wordmark in all caps is executed in a bold custom typeface, with gothic-styled tops of the letters. The lines of the letter “N” are extended, which resembles of the snake fangs.
The emblem is a sketch of the snake’s head. It looks sharp and strong, showing the brand’s ambitions and innovative approach to its products and advertising.
The black and white color palette of the Venum logo balances the aggressive style and adds stability and power to the brand’s visual identity, making it strong and remarkable.