Unity is a video-gaming engine, created in 2005 for Mac OS. Today the platform is available for three operating systems: Mac OS, Linux, and Microsoft Windows and has its latest version released in 2020.
Unity is an environment for computer game development that combines various software tools used in software creation – text editor, compiler, debugger, and so on. At the same time, thanks to the ease of use, Unity makes creating games as simple and comfortable as possible, and the multiplatform engine allows game designers to cover as many game platforms and operating systems as possible.
Unity was developed by the American company Unity Technologies in 2005, and by today has grown into one of the world’s most reliable and popular gaming platforms.
What is Unity?
Unity is the world’s leading real-time 3D content development platform, offering the tools you need to create, maintain and monetize engaging games and apps for a wide variety of industry platforms.
The initial Unity logo was pretty much the same as the one we all know today. The main difference was in the thickness of the lines in the iconic emblem and the typeface of the lowercase inscription, placed on its right. The emblem was drawn in medium-weight strict lines, while the logotype used a modern sans-serif with smooth elements.
With the redesign of 2007, the style of the lettering remained the same, but the lines became thinner, while the emblem started being drawn in thicker lines. This switched the main accent in the logo from text to graphics.
In 2015 the elegant custom sans-serif typeface of the Unity wordmark was replaced by a traditional and modest font with wider contours in the lowercase letters and cleaner lines. The simplicity of the logotype elevated the look of the iconic geometric emblem and created a very balanced look of the whole image.
The Unity visual identity is strong and modern. Its abstract geometric emblem can be read in many different ways, which makes the logo an interesting puzzle to think about.
The Unity logo is composed of an iconic emblem with a wordmark on its right. The traditional smooth lettering in the lower case is executed in a sans-serif typeface, which is close to both ITC Avant Garde Gothic Demi and Locator Medium with its letter “T” modified. The lettering looks modest yet solid in black color.
The Unity emblem is what makes everyone use their imagination. Composed of several straight black lines on a white background, the emblem resembles a shield or a box in a three-dimensional space.
If you take a closer look at the company’s symbol, you will see three arrows pointing in three different directions from the center. It represents the company’s progressive thinking and multitasking approach to everything they do.
The monochrome color palette of the Unity visual identity makes the logo look modern and universal for use on different backgrounds. Its bold lines show the company’s strength and confidence, as well as their energy and willingness in moving forward.
The logo was rearranged in 2021. Notably, they placed the cube into a perfect isometric projection. The white parts even resemble the usual XYZ lines. The wordmark, for its part, took on a jet-black look and started using lowercase letters, while before there were only capital ones.
The heavy and stable title case lettering from the Unity primary badge is set in a modern geometric sans-serif font, which looks confident and brutal. The closest fonts to the one, used in this insignia, are, probably, Nimbus Sans Novus D Heavy, or Europa Grotesk Nr 2 SH ExtraBold.
As for the color palette of the Unity visual identity, it is based on black and gray, with plain white usually used for the background. This color scheme stands for professionalism and stability and creates a strong and timeless look for the badge.