U.S. Polo Assn is an American fashion brand of sportswear, founded in 1890. The brand became famous for its polo t-shirts. Today it is a part of Aydinli Group and is highly recognizable and distributed across the globe.
The U. S. Polo Assn is a brand, which celebrates polo as a sport, showing its style and elegance.
The brand’s logo is composed of a big-sized graphical icon with a wordmark beneath it.
The blue and red color palette is a traditional choice for many brand, as it symbolizes passion, power and authority, and looks good in contrast with its white background.
The U.S. Polo Assn emblem is a drawing of two polo players, which is executed in a detailed yet very modern manner.
The brand’s wordmark consists of two parts: the upper one with the red company’s name in all-caps is executed in bold condensed font which is close to Schindler, and the bottom part of the logo, it’s tagline “Since 1890” features blue color and a square sans serif Bank Gothic font, which was designed by Morris Fuller Benton.
The U.S. Polo Assn logo is a reflection of the brand’s heritage and history, showing what it important for the company, and representing the brand as a professional and strong label.