Twilio is a platform for programmers to easily integrate different communication methods and utilize existing web development skills, code, servers, databases, and karma to solve communication problems quickly and reliably. Twilio can work as an office PBX, connect different employees, and facilitate multiple incoming requests.
Twilio was founded in 2008 by Jeff Lawson, who previously worked at Amazon Web Services. In its first 5 years of operation, the Twilio brand was able to raise a cumulative total of over $100 million in venture capital investment. In June 2016, Twilio conducted an initial public offering (IPO) and was listed on the New York Stock Exchange (NYSE) under the acronym TWLO. The company’s share price rose 92% on the first day of trading. Today the head office of the company is located in San Francisco, and there are also 25 representative offices of the brand in 17 countries around the world.
Thanks to the Twilio platform, third-party developers can use the company’s platform to make calls and send text messages. The platform helps to create and send sms messages and calls to customers, receive verification codes for authorization on various portals, and create call centers and chatbots.
Twilio leverages the power of Amazon Web Services to provide cloud services to customers. The company has also developed its markup language, TwiML, which allows users to directly exchange data with its services via webhooks.
The company is a leader among government agencies. A recent press release indicated that more than 450 federal, state, and local government, health care, and educational agencies use Twilio for communications.
By the way, the name Twilio comes from a word that means “connection with loved ones” in Latin, and perfectly captures the essence of the company and its developments.
What is Twilio?
Twilio is the name of an American company presenting cloud-based communication services for embedding video, voice, and chat tools. The platform enables interactive online lessons, live broadcasts, and game interaction, and helps improve sales and customer support processes.
In terms of visual identity, Twilio is very stable. The company has been using its original logo for longer than a decade, with no plans to change it. The badge looks cool and actual, so there is no need for redesign yet.
The Twilio logo, introduced in 2008, is set in a bright and soft shade of red, which works great with the white background of the composition. The badge is formed by two elements: an emblem, depicting a stylized button with four holes, and an extra-bold lowercase lettering in a modern geometric sans-serif typeface. The combination of a pretty traditional symbol and a sharp heavy wordmark makes the Twilio logo memorable and recognizable, and its interesting color only elevates it.
The bold lowercase inscription from the primary Twilio logo is executed in a stable and confident sans-serif typeface with thick bars and straight cuts of the lines. The closest commercial fonts to the one, used in this insignia, are, probably, Eastman, Rigotrade, or Tablet Gothictrade, but with some modifications of the “T” contours.
As for the color palette of the Twilio visual identity, it is composed of a smooth shade of red, closer to coral, which makes the stable and heavy composition look lighter and friendlier and represents the company as a very progressive one.