Travelocity is the name of one of the world’s most popular travel agencies, which operates online since 1996. With more than 12 million visitors, the company, headquartered in Texas, has a perfect reputation across the globe and is known to be the pioneer in the online travel business.
Travelocity is the world leader in online travel intermediary services. Over the five years of its existence, the management of the Internet company has signed partnership agreements with hundreds of airlines, hotel complexes, car rental agencies, and travel companies.
Today Travelocity agents can offer flight tickets on 95% of all existing world airlines, rooms in 47 000 hotels, booking cars from one of 50 car rental firms, and about 1 800 different trips from various travel agencies. In addition to serious offers, a lot of useful and interesting travel information can be found on the company’s website.
What is Travelocity?
Travelocity is an American company, established in 1996, and known internationally as one of the strongest and most reputable online providers oftouristic services, such as flights and hotel booking. Travelocity has more than 10 million visitors on its platform.
The visual identity timeline of the famous travel agency can be divided into two periods — from 1996 to 2003 and from 2003 until today. These were two completely different concepts and designs, yet both of them brilliantly reflected the purpose and character of the company.
The original concept of the logo was composed of a horizontally placed black rectangle with a stylized city landscape line in the rainbow gradient. The line finished with the purple plane, flying upright, as a symbol of movement and traveling. The wordmark in all capitals was placed under the emblem and executed in a modern thin sans-serif typeface, with one interesting detail — the “Trav” part was straight, while the “Elocity” – italicized. This feature added dynamics and uniqueness to the whole logo.
The new era for the Travelocity logo began in 2003. Today’s minimalist visual identity features a delicate wordmark in the lowercase and an abstract emblem on the left, composed of three stylized stars in orange and two shades of blue.
The logotype is executed in a thin elegant sans-serif, which is pretty close to Iwata G Gothic Pro Medium, but with the upper edge of the letter “L” cut diagonally. The simplicity and cleanest of the wordmark’s lines add a sense of professionalism, while the new blue color represents a reliable and reputable company.
The color palette of the new emblem is a representation of passion for travel and security, which the agency aims to give to all their customers when opening new places and opportunities for them.
Font and Color
The modest lowercase lettering from the primary Travelocity logo is set in a simple and minimalistic sans-serif font with clean contours of full-shaped characters. The closest fonts to the one, used in this insignia, are, probably, Iwata G Gothic Pro Medium, or News Gothic. It is a very traditional typeface, which looks fresh and laconic.
As for the color palette of the Travelocity visual identity, it is based on a combination of two different shades of blue, and orange, which look tender and smooth and evoke a sense of freshness and dynamics.