Tokio Hotel is the name of a German music band, performing a pop-rock style. It was formed in 2001 and today is a part of the Universal Music label. Tokio Hotel is widely recognizable around the world.
The road to success for Tokyo Hotell began in 2001, when Bill Kaulitz and his twin brother Tom formed the band along with bassist Georg Listing and drummer Gustav Schaefer. They had been performing in small venues in their hometown of Magdeburg since the age of 10. The band was originally called Devlish.
In 2003 he was noticed by music producer Peter Hoffman. He suggested changing the name to Tokio Hotel. It deciphers simply: Tokyo is the favorite city of the members, Hotel is a reference to the constant touring and living in hotel rooms.In 2005, the band began working with Universal Music Group.
What is Tokio Hotel?
Tokio Hotel is the name of a popular German music band, which performs in a pop-rock music style with gothic elements. The band was established in the middle of the 2000s by two young twin brother and was incredibly popular among teenagers in the 2000s — 2010s.
The very first logo for Tokio Hotel was introduced in 2005 and boasted a traditional italicized lettering in a bold sans-serif, placed under the emblem, enclosed into a circular frame. Both the word mark and the emblem had some light black “splashes” around them, which made the logo look unique and memorable.
The redesign of 2014 kept the iconic emblem almost untouched and placed it above the newly written logotype, removing the splashes and circular frame. The new inscription was executed in two styles — the upper level, with “Tokio”, was a handwritten sharp brush-like inscription, while the “Hotel”, placed under it, was written in a fancy and modern Sans-serif type.
In 2017 the band introduced its new logo, which boasts a new color palette and a refined shape of its iconic symbol. The emblem is now drawn in a three-dimensional way with its surface gaining a triangular shape and a gradient pink and yellow color palette with some green accents. The lettering is now set in one level under the emblem, and its uppercase letters are executed in a clean yet modern narrowed Sans-serif typeface. The white wordmark and bright emblem are usually set on a black background.
The lightweight uppercase lettering from the Tokio Hotel badge, designed in 2017, is set in a narrowed modern sans-serif font with clean contours and straight cuts of the bars. The closest fonts to the one, used in this insignia, are, probably, AS Naya or LTC Jefferson Gothic.
As for the color palette of the Tokio Hotel’s visual identity, it uses neon gradients of pink, purple, yellow, and orange, with some additions of green. The background can eve whether white or blackish blue, representing a night sky full of stars.