Tiffany & Co is an iconic luxury brand of jewelry and accessories items, which was established in 1837 in the USA by Charles Lewis Tiffany. The brand’s name became synonymous to high-end gifts. Today the company operates worldwide and has over 400 stores across the globe.
What is the symbol of Tiffany &Co?
The symbol of Tiffany & Co is an elegant silhouette of a key, which can be seen not only as a part of the brand’s visual identity but also as the shape of its products — the silver or gold key on a chain is one of the world’s most desirable jewelry items, associated with luxury and sophistication. The Tiffany key can open any door and any heart.
An example of elegance and chic, the Tiffany logo is composed of an instantly recognizable wordmark and a unique color palette.
The classic logotype is executed in a custom ITC Tiffany typeface, which was designed in 1974 by Ed Benguiat. Fine and elegant lines of the lettering evoke a sense of luxury and high fashion.
The signature Tiffany blue is the main color of the brand’s palette. It was registered as a trademark by the company and never left its packaging. It is a “must” background Tiffany color, which makes a great contrast with the black wordmark.
Tiffany & Co also uses a key symbol in its visual identity. It is a representation of one of the most popular brand’s items — the diamond key, which is a symbol of love and unity.
The Tiffany & Co logo is a timeless reflection of style and beauty, the synonym to a perfect gift, expressing all the love, care and warmth.