Teka is a German brand of kitchen and bathroom appliances manufacturer. It was founded in 1924 by Karl Thielman and became one of the most popular appliances brand in the world.
Teka brand was established in 1924 with the Karl Thielman launch of agricultural company. After Helmut Klein joined Thielman as a partner in 1957, the Teka trademark was registered. The name of the brand is derivative from its founders initials.
The Teka logo, created in 1988, was bright, stylish, and very friendly. Its red lettering with a funny yet strict detail was instantly recognizable and brilliantly reflected the character of the brand and its professionalism. It was a bold sans-serif logotype with the first “T” capitalized and its horizontal bar elongated to the right, covering the whole wordmark. The solid circle was placed above the letter “T”, just where its vertical bar was located. It made the letter look like a stylized human image, and showed the brand as the one with the value of its customers’ needs and interests.
As for the color palette, the intense red shade of the Teka logotype evokes a sense of warmth, attention, and strength, making the brand’s customers feel the reliability and trustworthiness of Teka.
The redesign of 1995 kept the red and white color palette of the original logo, but elevated the shade of red, making it brighter and closer to pink. As for the composition itself, it was completely changed, and now featured a white bold logotype with a tagline in thin white lines, placed on a solid red background. The typeface, used for the main inscription, featured strong straight shapes and thick lines, and the only interesting element in the new insignia was the horizontal bar of the “T”, which was split into two parts by a thin red vertical line.
The Teka logo was redesigned in 2019 and became more geometrical and confident. The white custom typeface of the wordmark is very modern and technological. The deep red background creates a great contrast with the wordmark and shows brand’s value of innovation and efficiency.
Teka is a German trademark and a proud owner of German mark of quality, as all the brands, launched in this country, Teka is reliable and innovative, manufacturing its products with excellence and functional design.