Ted Baker is the name of a British luxury clothing design and retail company, which was founded by Ray Kelvin in the spring of 1988. The company is best known for its accessories collections, and the Ted Baker Woman line was launched in 1995.
Ted Baker is a British brand, which specializes in the manufacture and sale of fashionable accessories and clothing. This brand is known for the fact that it managed to win worldwide fame not through promotions, but customer recommendations. Ted Baker never invested much in PR but was always focused on design and beauty.
Ted Baker is a popular brand in the world of British fashion, which by now has almost become synonymous with it. The company, which had its first store opened in 1988 in Glasgow, initially specialized in selling only men’s shirts and suits. And nowadays Ted Baker has about two thousand locations in more than 30 countries around the globe, offering its customers a wide range of men’s and women’s clothing, handbags, shoes, accessories, and wristwatches.
The reason for the impressive success of the Ted Baker London brand is the high quality of fabrics and materials and original design. Ted Baker watches are known for their bright color palette and fantasy prints, which work just fine with the classic and elegant style outfits. A special emphasis is made on the details that create notes of aristocratic luxury and peculiar Englishness. Such imperceptible, but important touches in the design of Ted Baker London products are what distinguish the brand from competitors.
What is Ted Baker London?
Ted Baker London is a fashion brand from Great Britain, which was established at the end of the 1980s and by today has gained a reputation as one of the most interesting accessories and clothing producers and retailers in the world.
In terms of visual identity, the fashion brand from Great Britain sticks to the traditional for its industry black-and-white color palette, but does it a little boldly, using black for the background. In terms of composition, it is still pretty simple — the Ted Baker London logo consists of the wordmark and the monogram.
The black and white Ted Baker logo are composed of a two-leveled inscription set in white capitals on a solid black background and frames into a strict swipe rectangle. The wordmark is dominated by the words “Ted Baker,” while the lettering “London” is placed below. The first two words are larger and bolder. Also, the proportions of the glyphs are different – they are more elongated than those seen in the word “London.” Both the lines are given in a utilitarian sans.
The monogram showcases the letters “T” and “B” squeezed into a square standing on one of its angles.
The Ted Baker logo is divided into two levels of lettering with different sizes and typefaces of the letters. The main part of the badge is set in strict and clean sans-serif, which is very close to the iconic Future Family fonts, if more precisely — Futura Now Text Medium. As for the “London” tagline of the badge, it uses a more modern and stylish font, which resembles Estilo Pro Medium, or again, one of the Futura Family fonts — Futura SC Medium.
As for the color palette of the Ted Baker Logo visual identity, there is nothing new for a brand in the fashion industry, as almost all of them use a black-and-white color palette, which is timeless, elegant, and confident.