Swarovski is an iconic brand of crystal goods designing and manufacturing company, which was launched in 1895 and named after its founder, Daniel Swarovski. The brand is famous for creating high-end jewelry and sculptures, as well as fashion clothing accessories.
Swarovski is not a simple brand, but a true legend. It is definitely one of the most popular names in the world of jewelry and fashion. Founded in 1895, the company creates exquisite jewelry, sculptures, and accessories with its signature crystals.
Apart from jewelry and accessories, Swarovski also makes precision optics, such as telescopes and binoculars, abrasive tools, and road lighting systems. The brand’s products are distinguished by their high quality, rich color palette, and unmatched brilliance.
The history of Swarovski started at the end of the 19th century, When in 1891, Austrian engineer Daniel Swarovski invented the electric grinding machine that workedwith jewel-like precision. Four years later, in 1895, Swarovski moved from his native Bohemia to a small Tyrolean villageand opened a crystal-cutting factory, which was the first brick in the whole Crystal empire, created in years.
What is Swarovski?
Swarovski is one of the most famous Crystal goods manufacturers in the world, which produces small accessories, jewelry, presents, interior items, and much more. The brand collaborated with popular fashion and cosmetic houses, introducing elegant shiny items.
The legendary Austrian brand used an Edelweiss flower as its symbol for more than 100 years of its history. It was a symbol of Austria with its snow mountains, and purity of the glass.
In 1988 the brand created the new logo, which we all know today — the famous Swarovski Swan.
The Swarovski logo is composed of a wordmark and a swan emblem above it.
The light gray color palette of the logo reflects elegance and sophistication of the brand’s designs and the transparency and purity of its glass. When used on packaging, the Swarovski gray turns into silver, which looks beautiful on a deep blue background.
The wordmark in all-caps is executed in a transitional serif font ITC Novarese Medium, which was created by Aldo Novarese.
The Swarovski logo is an example of simple elegance and classic finesse. It is light and welcoming, yet looks very expensive and luxurious.
The Swarovski visual identity is a reflection of company’s heritage and high quality, as well as design excellence.
The redesign of 2016 has refined all the elements on the Swarovski badge, making the lines in the lettering thinner and cleaner, and the emblem more modern, by replacing the textured right part of the swan with a smooth gradient. The face of the voter was also cleaned and refined, making the whole look of the logo more minimalistic and sleek.
With a rich history in innovation and crystal cutting, Swarovski charged ahead with its next chapter in 2021—a bold vision that celebrates crystal in all its forms. Regarded as fundamental in the worlds of design, science, fashion and entertainment and as an innovator, the new Swarovski debuted last year under the helm of Creative Director, Giovanna Engelbert, with a joyful universe that invites you to ‘ignite your dreams.’
A long-standing beacon of the brand’s own self-expression, the Swarovski Swan is reimagined through the filter of an imaginary crystal world. As part of this world, the Swarovski Swan turns to face the brand’s new direction head on, poised to take flight. In adapting while staying true to its iconic emblem, Swarovski reinforces its pride for heritage as well as its vision for the future.
The uppercase elegant lettering from the primary Swarovski logo is set in a sophisticated traditional serif font, which is pretty close to such types as Visage LP Visage Light, ITC Novarese Book Italic, or Esperanto Roman, but with some contours modified.
As for the color palette of the Swarovski visual identity, it is based on a timeless combination of black and white, an always actual duo, which stands for precision, elegance, and power, all three inevitable qualities of the iconic European brand.