Submarino is a Brazilian online retailer, which offers a wide range of electronic gadgets and small homeware for sale. The company’s catalog also includes such categories as video games, pet food, mobile phones, and alcohol.
The visual identity of this e-commerce platform is bright and memorable. The logo, composed of an emblem and a wordmark, looks friendly and funny.
The original logo for Submarino was designed in 1999 and stayed with the company for a decade. It was a black sans-serif inscription, which used only lowercase letters. The letters were jumping and had a delicate blue and white emblem placed under the last “O”. The emblem featured several contoured circles, which resembled water bubbles.
The redesign of 2011 kept the jumping style of the lettering but changed its typeface to a rounded one, and it’s color to light blue. As for the emblem, the water bubbles were removed, and now a solid yellow submarine image was placed on the left from the wordmark.
The submarine got enlarged and changed its color from yellow to electric-blue in 2019. The new logotype is now executed in the same color. The lettering is set under the emblem, in one straight line and written in a classy and traditional sans-serif typefaces with only the first letter “S” capitalized.
The wordmark of the online retailer is executed in a bold traditional sans-serif typeface, which is similar to Myriad Pro Bold with straight lines and distinct edges and shapes. The white color of the inscription makes the whole logo neat and clean, evoking a sense of security and expertise.
Submarino is one of the most famous online retail platforms in Latin America. The website offers a wide selection of electronic devices and gadgets along with small and big appliances, including TVs and refrigerators.
Besides the domestic appliances and smartphones, the e-commerce platform also offers a range of furniture and home textiles, along with fashion items and books.
Another interesting category on the company’s website is travel deals, which include hotels and various activities at the best prices. The offers include both national and international destinations, offering the platform’s users a wide choice of where to go and what to do.
This is a one-stop shopping destination, which is very reliable and reputable and aims to provide the best service to its customers and offers them the most profitable deals.