On the whole, the logo of the American shoe company Stuart Weitzman doesn’t look very different from those of most other fashion brands. It’s just the name of the brand in block capitals given in black over a white background.
Currently, Stuart Weitzman’s product range comprises bags and an array of footwear, including not only shoes and boots, but also booties, pumps, flats, and sandals. There’s also an evening collection, where footwear adorned with jewels and stones can be found.
The previous version of the Stuart Weitzman logo looked basically the same – block capitals in black over the white background. However, the typeface was slightly different – the letters were more narrow and thinner. Also, the shape of the glyphs was modified: the “A’s,” “M,” and “W” had flat ends. In addition to this, the old emblem was given in two lines.
On the Stuart Weitzman logo, the name of the brand is given in a single line. The proportions and shape of the letters catch your eye – the glyphs are rather wide, while the lines themselves are quite thin. Also, the thickness of the line varies within a single letter giving the insignia a touch of timeless elegance.
In 2018, they decided to make the letters in their wordmark wider and bolder. Moreover, the lines are now the same width everywhere, making it a pleasant sight altogether.