Spyderco is the brand of knives and cutlery producers, founded in 1978 in the United stated. The company is known for its innovative approach and a lot of pioneer products created.
The Spyderco visual identity looks playful and modern. The brand’s logo is composed of an instantly-recognizable emblem and a wordmark on its right.
The Spyderco brand’s name inscription is executed in a modern sans-serif typeface with bold lines, rounded angles and the straight cut of the letters’ edges.
The Spyderco emblem is a bug with eight legs. The company was thinking about choosing a spider as its symbol, but the idea seemed too obvious, and they decided to invent their own critter.
The brand usually uses a monochrome color palette for its visual identity, but sometimes the red color is added, to accent on the power and strength of the company.
What is Spyderco?
Spyderco is the name of a cutlery manufacturer, which was established in 1978 in Colorado, and today its knives are sold all over the globe. The company is known to be one of themes professional and reliable knifes producer in the United States and has already shown itself very well on the international market too.
When placed on the brand’s knives, the Spyderco badge is enclosed in a silver circle frame and the big is executed in silver color as well, which looks modern and stylish on a black glossy background.
The extra bold title case logotype from the primary badge of the Spyderco brand is set in a creative typeface with interesting shapes of the letters, stencils, and straight cuts of the lines. The font, used for the Spyderco visual identity looks quite similar to such popular typefaces as ITC Bauhaus Pro Bold.
As for the color palette of the Spyderco visual identity, it can be seen in two options — a plain black and white scheme, and red and black lettering, set on a white background. Both versions look very powerful and stable, evoking a sense of confidence and energy.