Soueast is a Chinese automobile manufacturer. It’s a joint venture among China Motor Corporation, Fujian Motor Industry Group, and Mitsubishi Motors. Based in Fuzhou, Fujian, China, Soueast specializes in producing a range of cars, including sedans and SUVs, focusing on combining advanced technology and cost-effective manufacturing. The partnership with Mitsubishi allows access to cutting-edge automotive technology, aiding in producing vehicles that cater to the growing Chinese and Southeast Asian markets.
Soueast, officially South East (Fujian) Motor Co., Ltd., was established in November 1995 as a collaboration between China Motor Corporation and Fujian Motor Industry Group. Mitsubishi Motors joined this venture in 2006, enhancing the company’s technological capabilities. The company initially focused on producing Mitsubishi models under license for the Chinese market, and later expanded its range to include Soueast-branded vehicles. Some notable milestones include a significant export deal with the Iranian Mehreghan Co. in 2008 and the endorsement by Jackie Chan as a Mitsubishi brand ambassador for Mainland China in the same year.
What is Soueast?
Soueast, initiated as a collaborative automobile venture in China, merges the expertise of China Motor Corporation, Fujian Motor Industry Group, and Mitsubishi Motors. Incepted in 1995, its headquarters nestled in Fuzhou, Fujian, the enterprise is lauded for melding Mitsubishi’s technological prowess with its own unique flair, producing a lineup of sedans and SUVs that resonate with the dynamic preferences of the Asian vehicle market.
The logo of Soueast features a stylized, fluidly designed red phoenix. The circular outline suggests completeness, while the phoenix itself symbolizes rebirth and excellence. The brand name “SOUEAST” is boldly placed below in black, conveying a sense of solidity and reliability. The contrast between the dynamic creature and the static text reflects a blend of innovation and steadfastness.