Sigma is a brand of Japanese corporation, reducing cameras, lenses and flashed. The company was founded in 1961 by Michihiro Yamaki, who was Sigma’s CRO until his death in 2012. The company is best known for its lenses and accessories that are compatible with other brands of cameras. Sigma is the world’s largest independent lens manufacturer and is a family-owned business.
The Sigma logo is a simple and elegant wordmark in sans serif font with bold letters. The wordmark is created using all-caps lettering.
The simplicity of the logo design is supported by the monochrome color scheme. Executed in black, Sigma logo looks very modern and technological.
Being a manufacturer of photo cameras and accessories, Sigma is focused on the quality of its product and photographs made with its help, so the logo is strict and confident and reflects the brand’s values.
What is Sigma?
Sigma is the name of a Japanese manufacturer of photo cameras and accessories, which was established at the beginning of the 1960s. The company is also known for lenses and flashes, which are compatible with cameras of other famous brands
The bold uppercase lettering from the primary Sigma logo is set in a modern and sleek sans-serif typeface with rounded contours and creative cuts of the characters’ lines. The closest fonts to the one, used for the Sigma logo, are, probably, Annuario Expanded Medium and Verbatim Wide Bold.
As for the color palette of the Sigma visual identity, it is based on a calm and dark shade of red, which looks very expensive and stylish, and evokes a sense of reliability and trustworthiness, showing the company as an expert in the production of the cameras.