Sigma, or Sigma Beauty, in an American brand of make-up products and accessories, which was established in 2009. The company is known for its innovative approach and high-quality materials and ingredients used in the production process. Today the brand is distributed across the globe and its brushes are used by professional make-up artists.
Sigma Beauty is a pretty young brand but is already very popular among professional make-up artists and women from all over the globe. The company was founded in 2009 and started as an online store. But due to the incredible quality of the Sigma brushes, the company started growing impressively fast.
Today the cruelty-free brushes for make-up, accessories, and brush-care products, manufactured by the brand, can be bought all over the globe, as Sigma has its production facilities in China.
What is Sigma Beauty?
Sigma Beauty is the name of an American cosmetic company, which was established in 2009, and is specialized in the production of make-up brushes and accessories. The main thing about its products of Sigma is that they are all cruelty-free.
The very first logo for Sigma was introduced in 2009 and stayed with the company for the good nice years. It was a solid black circle in a double white and fuchsia logotype, and an elegant handwritten logotype, set in white over the central part of the black background. It was a very bright badge, that looked pretty adequate for the make-up product’s manufacturer.
The visual identity of the Sigma Beauty brand is very stylish and minimalist. Like almost all the other labels in the make-up industry, Sigma uses a traditional and strict monochrome color palette, which elevated the looks and adds a sense of expertise and professionalism.
The text-based logo has only “Sigma” lettering in all capitals on it, nothing else. But there is one detail, which makes the logotype instantly recognizable and unique — the letter “M”. It consists of two parts, executed in thin white lines. They have their upper lines parallel, which creates two layers and makes the whole inscription more dynamic and intense.
As for other letters, they are all written in a very delicate yet sleek sans-serif typeface with clean lines and distinct cuts.
The stylized uppercase inscription from the primary Sigma Cosmetics logo is set in a modern and progressive sans-serif typeface with a modified letter “M”. The lightweight lettering has its glyphs slightly extended and the contours clean and distinctive, which create a very cool image. The closest fonts to the one, used in the Sigma insignia, are, probably, Matrice Light, Dexa Pro Expanded Extra Light, or Kinetica Light, but with “M” customized, and some other lines modified.
As for the color palette of the Sigma Beauty visual identity, it is set in plain black lines against a white background, which works great on the branded packaging, and supports the intense colors of the Sigma products. The black-and-white is the most commonly used color palette in the fashion and beauty market, as it is always actual and elegant.