Shopify is an online platform that provides services to e-commerce businesses. The platform was launched in 2004 in Canada and today it has over 1 million companies across the globe using its services.
Shopify’s visual identity is simple yet instantly recognizable. Consisting of a wordmark and an emblem, the company’s logo looks calm and professional, evoking a sense of authority and security.
The Shopify wordmark in all the lowercase lettering is executed in a bold italicized sans-serif typeface, which looks strong and friendly. The letters are well-balanced and have clean and neat lines and traditional shapes. The font used for the Shopify logo is Helvetica Neue.
The Shopify emblem, which is used also like the company’s icon, is an image of a light green shipping bag with a bold white “S” on it. The calm green color of the Shopify emblem symbolizes comfort and growth, it also evokes a sense of safety and reliability.
The logo, designed in 2006, wasn’t changed until today, as it is a perfect reflection of the company’s values and principles. The Shopify logo represents the service’s main aim — to make e-commerce businesses easy and safe to manage.
What is Shopify?
Shopify is an online platform, which offers users from all over the globe cheap and easy-to-use tools for building online stores and e-commerce businesses. The platform was created in Canada in 2006, and today has almost 2 million businesses registered on it.
The modest lowercase logotype from the Shopify insignia is set in a bold sans-serif typeface with traditional contours of the letters and cuts of the lines. The font, used for the primary logo of the online platform, is most likely the iconic Myriad Bold Italic.
As for the color palette of the Shopify visual identity, it is also pretty quiet and modest, with the green and white emblem, and solid black logotype. Green is the color of life and growth, which is also often associated with wealth and wellbeing, and this makes sense, as the platform helps people build new businesses and develop them.
What is Shopify branding?
Shopify branding is a set of easy-to-use tools, which can help anyone create their own brand, including logo, naming, colors and decorations, and with all these material to start a unique online shopping platform.
Can you create a logo on Shopify?
Shopify is the platform with endless opportunities for people of all levels of web-design education, so yes, you can create a unique logo on Shopify in a few simple steps. For getting your logo you need to have the name and activity type of the brand indicated, along with the slogan of the future shop. The program will generate several versions from which you can pick the one you like the best.
Is Shopify logo free?
Yes, the Shopify platform offers all users its Hatchful service, which is a free logo maker, easy and fast to use. This logo generator has thousands of built-in patterns, from which you will be able to find a perfect one, and pay nothing.
How do I make a free Hatchful logo?
To use the free logo generator from Shopify, Hatchful, you just need 5 minutes of your time. First of all you should indicate the name of your brand, and answer a couple of questions about your activity. After its done, the program will offer you more than a hundred of logo templates to choose from. When you decide on the basic design, you can proceed with the minor modifications of colors and fonts.