ShopGoodwill operates similarly to traditional auction sites, allowing users to bid on items and potentially win them at lower prices than retail. However, unlike other e-commerce or auction sites, the proceeds from ShopGoodwill go directly toward funding Goodwill’s charitable programs, making each purchase a contribution to local communities.
The history of auctions dates back more than three hundred years. The first auctions appeared in the middle of the 17th century, first in Holland, then in England, France and everywhere else. The auction form of trade originated as a way to quickly turn property into money. With the development of market relations the form of auctions improved and by the end of the 20th century a new era in this field came. This is how online auctions began to appear. One of the first was a project presented by Goodwill Industries in 1999 – ShopGoodwill.
ShopGoodwill offers a vast and constantly changing inventory, as items are sourced from donations made to various Goodwill locations. This can include rare collectibles, vintage fashion, art, jewelry, and more, attracting a diverse range of buyers, from collectors to bargain hunters. The platform also emphasizes sustainability by encouraging the reuse of items, reducing waste, and promoting eco-friendly shopping.
ShopGoodwill is not a regular online store, but an auction where you can bid on lots that are collected by different charitable organizations. You can bid on the lots you are interested in and if you win, you will receive the coveted item in the mail. You can also be sure that your purchase will have a positive social impact, as all the money from the sale of lots goes to support people in need. This makes ShopGoodwill a standout platform for those who want to shop ethically while discovering hidden gems.
What is ShopGoodwill?
ShopGoodwill is the name of an online auction platform created by Goodwill Industries to offer a wide range of items, including clothing, collectibles, electronics, and unique treasures donated to Goodwill stores across the United States. Launched in 1999, ShopGoodwill provides an innovative way for people to shop for second-hand goods while supporting Goodwill’s mission of empowering individuals.
In terms of visual identity, ShopGoodwill is quite a modest and simple platform, which doesn’t emphasize the image, but the content. Throughout its quite a long history, the auction platform has only changed its logo once.
The original ShopGoodwill logo was executed in a colorful palette, with the “Shop” part, written in cursive, emboldened, and having each character in its own shade — blue, green, yellow, and red. And for the “Goodwill”, it was written in lighter lines, in a modern sans-serif font, in green. The inscription was accompanied by a small icon with a shopping bag drawn on it.
The new ShopGoodwill logo is set in a strict and professional color palette, which consists of two shades of blue. The darker one is used for the uppercase bold lettering in a geometric sans-serif typeface and for a contoured shopping bag, which is a part of the emblem, drawn on a background with a larger bag in a lighter shade of blue. The whole composition is accompanied by a cursive lightweight “com” in light blue.
The bold and stable lettering from the primary ShopGoodwill logo is set in a distinctive geometric sans-serif typeface which looks pretty close to such commercial fonts as EF Franklin Gothictrade and News Gothic No. 2trade, but with a small modification of the “G” tail.
As for the color palette of the ShopGoodwill visual identity, it is based on blue, a shade, which is associated with a fundamental approach, confidence, professionalism, and a high level of goods and services.