Shopee Food is the name of an Asian mobile app, designed to help people in ordering food from groceries and restaurants. The service was launched by Shopee, a leading online retail platform in the region.
Shopee Food was launched in 2021 by Shopee, one of the leading online retailers in the Asian region. Shopee was created in Singapore in 2015, and by today has grown into a very reputable company, with a great reputation and millions of customers across several countries.
The new service, offered by Shopee, is focused on food delivery and catering, which can be ordered online via the mobile application, available for both iOS and Android operating systems. Apart from ordering food from cafes and restaurants, the app also offers grocery delivery.
The Shopee Food service is today available in 16 cities in Malaysia and Indonesia, as well as China, and serves several millions of customers.
What is Shopee Food?
Shopee Food is the name of a mobile application, introduced by the reputable Shopee platform, at the beginning of the 2020s. The app is specialized in food delivery services from restaurants and groceries, along with catering, which can be ordered online.
In terms of visual identity, the Shopee Food application has its logo based on the insignia of its mother company, Shopee, using the bright orange and white color palette, and the same clean simple sans-serif typeface.
The logo, created for the Shopee Food application in 2021, is executed in a bright and lively orange and white color palette, which is a graphical link to Shopee, the mother brand of the chain, and a very famous reputable online retail platform with millions of customers across the Asian region. The emblem of the app features a geometric solid orange paper bag with a white drawing of a fork and a spoon, set vertically on it. The emblem is followed by orange lettering in two styles — the medium-weight “Shopee” and the bold “Food”, set in one sans-serif font, and one size.
The simple yet modern sans-serif inscription from the primary badge of the Shopee Food application is set in a clean full-shaped font with distinctive contours of the characters. The closest fonts to the one, used in this insignia, are, probably, Mazzard M or Nyata Variable Font, or ITC with some slight modifications, and the first part is set in thinner lines than the second one.
As for the color palette of the Shopee Food visual identity, it is based on a lively combination of orange and white, which stands for passion, energy, and dynamic. The badge looks very Findlay and welcoming, at the same time reflecting the affiliation of the service to the Shopee company.