Shoebacca is an American online retailer of shoes and clothing for the whole family. The company was established in 2002 in Texas and offers a wide selection of branded products with free delivery across the United States. The e-store is considered to be one of the market leaders nationwide.
The visual identity of the fashion retailer is minimalist and modern. The logo of the company is composed of a wordmark with an instantly recognizable emblem, which was designed based on the previous version of the online platform’s logotype.
The e-commerce business has found it’s signature symbol years ago and kept it after the latest redesign. The previous version was composed of a black inscription with the red mirrored letter “E” in it. And the current logo uses this red “E” as an emblem.
The mirrored letter is placed inside a thin red rectangle, which is open on its left part, having two small spaces and forming a short red vertical line.
The wordmark uses a traditional “E” now and is written in black. The traditional red black and white color combination represents the online retailer at its best, showing its professionalism, authority, and power.
The clean lines and right colors make the logo of the e-commerce platform timeless and elegant. It is a great representation of a modern progressive colony with traditional values of loyalty, comfort, and design.
The current Shoebacca wordmark is executed in a light sans-serif typeface, which is close to Rhomus font with neat and clear lines and perfectly balanced geometric shapes. It looks fresh and contemporary, evoking a sense of stability and harmony.
The previous logotype was executed in a bolder and simpler typeface, which is Quinoa Text SC Bold, a traditional font, reflecting seriousness and strength.
Shoebacca started as a sneakers retail platform and grew into one of the American leading e-commerce platforms with a wide range of footwear, clothing, and accessories.
Hundreds of items for men, women, and maids are available to browse by category or by brand, which is very convenient, as the company has goods from almost all the most famous labels of sports and activewear labels at affordable prices.
Another category of the e-commerce platform’s catalog is Clearance, where you can shop for the previous collections with up to 90% discount.
The company offers a free nationwide delivery service along with a one year window for exchanges and returns. Another feature of the American sportswear retailer is that they guarantee the lowest price in the region.