The participants of the reality show Shark Tank are aspiring entrepreneurs who dream of developing their businesses and becoming successful. They present their projects to investors in the hope of obtaining financing. Investors, in turn, are given the opportunity to acquire the largest possible stakes in start-up companies.
A well-known in the business community American reality show, in each episode of which real entrepreneurs pitch ideas in front of real investors, was first broadcast on the ABC television channel in early August 2009. The show’s relevance at the time of its release can hardly be overestimated.
Since then, every year, tens of thousands of startup owners compete for the chance to pitch their ideas in front of an audience of millions and seal a deal with one of the project’s investors. About two-thirds of the entrepreneurs who make it to the airwaves each season walk away with the promised deal.
Essentially, Shark Tank is an International franchise of the Japanese TV show “Dragons Den” that gives aspiring entrepreneurial contestants the opportunity to present their business project or an already realized idea in front of a group of wealthy investors in 90 seconds in real-time.
The Shark Tank investor list features 6 regular members: Robert Herjavec, Barbara Corcoran, Mark Cuban, Lori Greiner, Kevin O’Leary, and Damond John. These are really rich American entrepreneurs who know a lot about venture capital investment.
What is a Shark Tank?
Shark Tank is the name of an American reality show featuring startup businessmen who need investments in their businesses. To get the money they need to present their startup at its best in front of business sharks, rich investors who are always looking for new projects.
In terms of visual identity, Shark Tank is quite simple yet stable, strong, and memorable. The logo was changed just once, in 2012, with the new concept based on the minimization of details and elements.
The original Shark Tank logo, created in 2009, stayed with the show for the first three years of its history. It was a three-dimensional wordmark set in two styles (uppercase and dark “Shark” and a lowercase light “Tank”), set on a seawater background with a pinned $100 bill. The badge looked quite modern and became very recognizable in no time.
The redesign of 2012 has simplified the concept of the Shark Tank logo, redrawing it in flat dark and light shades of blue on a plain white background. Now both parts of the show’s name are written in one style and size, with just the difference in colors. The last character of the second level has its contours stylized as if it was bitten by a shark.
The bold uppercase lettering from the primary logo of the Shark Tank reality show is set in a heavy yet narrowed modern sans-serif typeface, which looks quite similar to such commercial fonts as Robson, or Kenyan Coffeetrade but with some significant modifications.
As for the color palette of the Shark Tank visual identity, it is based on the dark and light shades of blue, the ones, which are mainly associated with water, sea, and sharks in general.