Screen Gems is a film and television production and distribution company that is a subsidiary of Sony Pictures Entertainment. Throughout its history, Screen Gems has produced a variety of genres, including comedy, drama, and horror. The studio played a crucial role in bringing animation to television. It has maintained a reputation for delivering entertainment that appeals to a wide audience. Many of the shows produced by Screen Gems became cultural phenomena, influencing fashion, music, and social norms of their respective times.
Originally founded in 1948 as a division of Columbia Pictures, Screen Gems has a long history in the entertainment industry. The company was known for producing television series in the 1950s and 1960s, including popular shows such as “The Partridge Family,” “Bewitched,” and “The Monkees.” In the 1970s and beyond, Screen Gems shifted towards a focus on producing and distributing feature films, as well as various TV projects. Over the years, Screen Gems and its productions have garnered numerous awards and nominations.
What is Screen Gems?
Screen Gems is an American film production and distribution studio. It has evolved to focus on a range of genres, including horror, comedy, and drama. The company is known for producing films that appeal to young adult audiences.
The “S”, symbol which looks like a spiral, was designed by Tom Geismar of Chermayeff & Geismar. The dot in the center may be meant to represent the hub of a film reel. Right under the iconic “S”, there is the studio’s full name. It is printed using a bold, sans-serif font. The logo looks eye-catching, while its simple design is easy to remember.
It might seem that nothing has changed about the logo. The company simply added a “A Sony Pictures Entertainment Company” tagline. It was done in the same color palate as the rest of the logo. The overall design, though, stayed recognizable.
This year, the company introduced another small change. The rather long tagline was replaced by a shorter, but no less notable one. It said “A Sony Company”. Such a tagline connected the studio to a well-known company and gave it more recognition.
The logo is typically featured in red or black. The two colors are quite popular. While the red is able to better catch the attention and stand out, the black creates an image of a professional, respected, and strong company. The black is also a timeless, classic choice.
The logo introduced in 1999 features a sans-serif font similar to Ida Medium font and Soehne Halbfett by Kris Sowersby and Klim Type Foundry. For the taglines, the company used a basic sans-serif fonts such as Violet JW Sans Regular and Brundish by MutualMotion.