Sass is a CSS preprocessor, which allows users to work more effectively and fast creating style sheets. The language was designed in 2006 as a layer between the author’s style sheets and the .css files which are served to the web-browser.
The name of the program, Sass, is a derivative from Syntactically Awesome Style Sheets. And it’s script logo is a reflection of elegance and sophistication.
The Sass script logo is executed in a Freeboter typeface, which boasts smooth curved lines, looking even more fine and elegant in the signature pink color.
The upper part of the first “S” is elongated and curves above the letters “A” and “S”, while the last “S”s tail curves to the right of the wordmark, creating a balance.
The calm pink color of the Sass visual identity is a symbol of love and tenderness, the use of this shade makes the logo sentimental and girly.
The Sass logo looks more like an emblem for a cosmetic brand or a fashion label for young ladies. It is very light and delicate, showing the attention to detail and love of its creators.
Sometimes the logo is used in a monochrome palette. And white lettering looks modern and confident on a white background, creating a stylish and strong image.