Santana Motor is a Spanish automaker specialized in manufacturing off-road vehicles and SUVs. Founded in 1956, the company initially operated under a licensing agreement with Land Rover. Headquartered in Linares, Andalusia, the company mainly operates in Europe, although it has a global outreach. Santana Motor has faced economic challenges and changes in ownership, including a period of being owned by the Suzuki Motor Corporation.
Founded in 1956 in Linares, Andalusia, Spain, Santana Motor initially built its brand as a licensed manufacturer for Land Rover. Over the years, it expanded its portfolio by developing its own models of off-road vehicles and SUVs, catering to both civilian and military markets. Santana’s vehicles gained a reputation for their ruggedness and reliability, making them popular choices for off-road activities and utility tasks. In the 1980s, the company even delved into manufacturing agricultural tractors.
The company experienced a significant milestone in 1985 when it entered into a partnership with the Suzuki Motor Corporation. This led to Santana producing Suzuki models under license, expanding its product line and reach. However, economic challenges and changes in market demand led to struggles for Santana, which eventually culminated in its operations being scaled down.
What is Santana Motor?
Santana Motor is a Spanish automaker that specializes in the manufacturing of off-road vehicles and SUVs. Founded in 1956, the company initially produced Land Rover models under license. It later branched out to create its own line of vehicles, but has faced various economic challenges and changes in ownership over the years.