Sand is a Danish fashion house with a passion for Italian textiles and tailor-made details. The company specializes both in menswear and womenswear. They offer a wide variety of clothes, including formal attires, general outerwear and various blouses, jackets & t-shirts – mostly tops, in short.
The company was set up in 1981 in Denmark. Since then, the company kept creating all sorts of clothing for men & women, all seasons, ages and purposes. The company specializes in carefully tailored attires, made often with high quality textiles. The name means ‘true’ in Danish.
The logo is the wordmark ‘Sand’, written in an unusual style with slight serifs. These letters are very wide and squat. The small serifs seen off the tips of these characters are miniscule and very smooth. Their proportions also keep shifting, creating a fluid, elegant feel to this logo. Both ‘S’ and ‘D’ are slightly bigger than the other letters
Below, the word ‘Copenhagen’ is written in a more childish style.