Salerm is a cosmetic brand offering a variety of hair care products. Its roots can be traced to the late 1970s when Víctor Martínez Vicario purchased Salherm, a small coloring company and transformed it into his own business.
The understated elegance of the Salerm logo results primarily from the choice of typeface. The glyphs featured in the word “Salerm” have a soft, rounded shape. There are no real serifs but the ends of the letters are slightly thicker and look like commas.
Below the name of the brand, there is a horizontal bar and the word “Cosmetics” in smaller, simpler letters. It features an all-cap type in contrast to the word “Salerm” where only the initial is capitalized.
What is Salerm?
Salerm is a renowned company in the haircare industry, offering a wide range of high-quality hair products and treatments. With a focus on innovation and professional expertise, Salerm has established itself as a trusted brand globally, catering to the needs of both salon professionals and individual customers.