Oliver is a German fashion brand, which was created in 1969 by Bernd Freier. Today it is an international company, operating all over Europe and having its retail stores almost in all the major cities of the world.
The brand, founded as “Sir Oliver”, got its current name in 1979. The s. Oliver logo is an elegant and sophisticated wordmark, which is a sign of quality and expertise.
What is S. Oliver?
S. Oliver is the name of a European fashion brand, which was established in Germany at the end of the 1960s. Apart from clothing and accessories, the stores of the brand offer small decorations for home, fragrances, and interior elements.
The handwritten-styled typeface of the nameplate is warm and welcoming with its smooth rounded lines. The burgundy color palette of the logo adds a sense of comfort and trust.
The brand values its quality and design and it is fully reflected in its visual identity. It is a confident and timeless icon, which looks good on any background and packaging. An example of finesse and elegance, it evokes a sense of trustworthy and reliability of the brand.
The s. Oliver logo is recognizable across the globe due to its unique color and lettering. Its simplicity and minimalism makes it look expensive and classy.
The redesign of 2021 has refined the contours of the letters in the S. Oliver logotype and the hue of red, used for the inscription. The shapes of the glyphs became more rounded, while the red gained a lighter and brighter tone, making the whole badge look more vivid and energetic. The logo is memorable and elegant, showing the brand’s strongest sides and individuality.
The smooth cursive logotype from the primary badge of the S. Oliver brand is set in a designer typeface with tender and feminine shapes. The closest fonts to the one, used in the S. Oliver insignia, are, probably, Gesture Medium and Cupid Hearts Regular, but with most contours modified.
As for the color palette of the S. Oliver visual identity, it is based on a smooth and bright shade of red, a color of love and passion, which also looks very powerful and confident, showing the brand as a progressive and modern one.