The brand is recognized for its focus on providing a “home away from home” experience, featuring spacious suites, complimentary breakfast, and areas for socializing, such as the “The Mix,” which hosts evenings with food and drinks. Today, Residence Inn continues to thrive, catering primarily to business travelers, families, and anyone who may require accommodations for an extended stay.
It was founded in 1975 by Jack DeBoer and was first introduced in Wichita, Kansas. The first Residence Inn offered guests a suite-like experience, combining elements of an apartment with the services of a hotel. This innovative approach addressed the demand for comfortable, home-like environments for those traveling for work or leisure for extended periods. In 1987, Residence Inn became part of Marriott International after the company acquired the brand. Since then, it has grown significantly, expanding to numerous locations worldwide.
What is Residence Inn?
Residence Inn is a brand of the Marriott International hotel chain that specializes in extended-stay accommodations. It has maintained a strong reputation for quality service, making it a popular choice among travelers seeking comfort and convenience.
This logo marks a new stage for the company as it is now owned by Marriott. This fact is noted in the logo with the addition of the Marriott logo at the very top. It is placed in an arch on top of a triangular shape holding the name. The designer split “Residence Inn” between two lines to create a more cohesive logo. The name is printed using a bold serif font. The contrasting color palette, close spacing between the characters, and thick strokes create an image of a strong and reliable company.
The logo was updated to show “Residence Inn” in the upper portion of the logo and “Marriott” was added at the bottom. The accent here is made on the first word, while the remaining lines are printed using a smaller font. The logo features two arched shapes of different red shades stacked one on top of the other to create an illusion of depth. Such an approach sets “Residence Inn” slightly apart from its parent company, which shows that it already has a well-established brand image. Although the font used in the logo looks almost identical, the sharper serifs create a cleaner and bolder look.
A more minimalistic design was presented in 2011. The designer simply removed the whole backdrop, leaving the inscriptions and a golden arch. The logo was also sometimes featured without it. The update not only made the logo look lighter but it also aimed to create a contemporary design without losing a familiar brand image. The logo still features the same font and the maroon red is used for the inscription instead of the base.
An even more minimalistic, refined, and stylish design was created in 2018. The new font and introduction of black instead of deep red bring a feeling of sophistication, timelessness, and grandeur. The “Residence” part of the name is printed in bold font. The “INN” portion is added on the same line and features fine strokes and all uppercase letters that have the same height as lowercase characters. To add a unique detail, the designer had the two “N”s share a vertical line. The second line, which says “By Marriott” looks more like a tagline and features a basic, sans-serif font.
The logo introduced in 1987 features a serif font that resembles Plantin Headline Std Headline Bold Condensed font. It was then replaced by a similar serif font that looked very much like the Stone Serif SemiBold font and Sirba Greek Bold font. A new font was used in the logo presented in 2018. It still had serifs but looked more like Grifo M Bold font.
For many years, the color palette of the brand consisted of burgundy, golden, and white. It exhibited a grand, luxurious, and powerful brand image. These colors are closely associated with royalty and hint that the visitor will be treated accordingly. A more recent logo has black as its main color. It is a classic and timeless choice that makes the company look strong and sophisticated.