Remington is a brand of a gun manufacturing company from the United States, which was established in 1816 in North Carolina. The company is known to be the oldest on the American market and is still one of the most popular firearms manufacturers all over the globe.
The very first Remington logo featured a horizontally oriented oval medallion in a calm and dark shade of green, with the italicized serif inscription in the title case written in the center in white letters, and outlined by a thick horizontal bar. The wordmark was accompanied by two images, drawn in thin yellowish lines — two spiked on top, a shotgun at the bottom, and the lettering with the brand’s motto written around the perimeter of the badge.
After the redesign, the logo of Remington kept its shape and style, but all the extra elements were removed, keeping only the white wordmark on a gradient green oval buckle. The characters got bolder and smoother, with the serif font becoming really bold. Now the inscription was not underlined, but it didn’t lack stability and confidence.
The Remington visual identity is all about traditional elegance. As the oldest firearms manufacturer, the company boasts a very simple yet sophisticated and pleasant logo.
The Remington logo is composed of a wordmark which is often placed into an oval frame with the mountains contour image.
The brand’s name inscription is executed in a fine cursive typeface with bold smooth lines. The font is close to Kepler SemiCond Bold, but with the first “R” modified. Its curved elongated tail goes under the letter “E” and repeats its contour.
When placed on a badge, the wordmark has an image above it and a tagline “Outdoor Company”, written one all caps of an italicized sans-serif. There is also an inscription in small size “EST 1816”, placed in the bottom of the emblem.
The green and white color palette of the Remington visual identity is a symbol of nature and its energy. This calm combination evokes a sense of safety and comfort, showing the company as the one with a value of its heritage and quality of the weapons it makes.