Rajasthan Royals is one of the most progressive and innovative clubs in the Indian Premier League. The Royals support Indian women and take part in many social events in its region. Moreover, Rajasthan Royals collaborate with Catapult Sports, An Australian company that produces special sensors that allow teams to squeeze the most out of athletes
Rajasthan Royals is one of the most popular and strong clubs in the Indian Premier League. The Rajasthan Royals have won the Indian Premier League only once, and that was back in 2008, but the team is trying its best to regain the top spot and has already made a strong showing in the 2020 final. Rajasthan Royals was out of the league for two years, from 2015 to 2017. Along with Chennai Super Alings, they were suspended from the championship due to a betting scandal their owners were involved in.
Today the team is one of the most interesting and promising members of the Indian Premier League, and they were the first to start collaborating the the Australian Catapult Sports, an innovative leader in the industry. Catapult Sports is a comprehensive sports technology that tracks and monitors athletes’ outdoor and indoor training through a fully wireless and portable wearable sensor, stores, organizes, and shares data through a powerful AMS analytics platform and provides tactical video analysis through Vision software.
Another notable thing about the cricket club from Rajasthan is their socially active position. And you can see it in the Royals’ visual identity and their uniform. The combination of pink and blue is not about style and beauty. The players’ uniform style, is dedicated to how the team works with empowered women through their Royal Rajasthan Foundation and impacts the lives of millions of women in their home state.
Players of the team are also involved in planting trees to raise the water table, helping to develop the unique creativity and talent of women in weaving carpets and helping women dealing with less talked about issues such as mental health. Rajasthan Royals players are immensely proud to wear this uniform.
What are Rajasthan Royals?
Rajasthan Royals is the name of a professional Indian cricket club, which was established in 2008, as one of the 8 Indian Premier League teams. Today it is one of the strongest and most promising clubs in the IPL. The Rajasthan Royals won the league’s championship in 2008.
In terms of visual identity, Rajasthan Royals are super sleek and elegant. The team has its logo executed in quite an unusual for the sports industry color palette, with the traditional heraldic elements accompanied by fancy serif lettering.
The original Rajasthan Royals logo, created in 2008, was only used by the team for their first season in the Indian Premier League. It was a horizontally oriented oval medallion, divided into blue and golden segments, with the two golden rampant lions blowing the horns, set on the sides of the blue fragment, enclosing a classy RR monogram with the crown on top and the golden “Rajasthan” lettering. The gold part of the logo contained the blue serif “Royals” wordmark.
In 2009 the Royals logo was refined, becoming more distinctive and balanced. The oval turned into a roundel, with a solid blue background and a delicate gold outline. The lions on the sides remained untouched, while the RR monogram was enlarged and the crown was removed from the composition. As for the lettering, it was set on the bottom of the logo in elegant gold capitals. The same logo was used by the team for a season after the comeback in 2018.
A new color palette was adopted for the Rajasthan Royals logo in 2019. It was connected to the social position the club has — helping local women. So the new badge of the Royals is set in bright pink, with all elements placed on a plain white background. The lions were erased, and the crown came back to the logo, placed above the enlarged RR monogram and accompanied by a two-leveled tagline in a sophisticated serif typeface.
The fine and classy lettering from the official Rajasthan Royals logo is set in the uppercase of an elegant serif typeface, which is the famous Trajan font. As for the two capital letters of the monogram, they are written in a custom designer cursive, with the mirrored capital characters sharing one vertical bar.
As for the color palette of the Rajasthan Royals, it is based on a bright shade of pink, which for the digital logo is accompanied by white, and for the primary uniform of the team’s players — by bright blue and white.