Radisson is a brand of one of the world’s most famous hotel group with more than 500 hotels across Europe, the Middle East and Africa. Founded in 1909,
Radisson is an American international hotel chain of the Radisson Hotel Group based in Minnetonka, Minnesota. The parent company, Radisson Hotel Group, has been majority owned by a consortium led by China’s Jin Jiang since 2018.
The Radisson logo is one of the most recognizable wordmark in the world’s hospitality segment. It’s bold black handwritten custom typeface is very modern and confident.
The wordmark is underlined with a color paint touch. The color of the line varies depending on where the logo is used.
The 2020 features an updated wordmark and an emblem. The latter is now two lines of text separated by a thin line. The upper level holds the word ‘Radisson’ in bold letters. The lower one has ‘Hotels’ written in the smaller, thinner letters with bigger gaps between them. Both use a grey sans-serif style.
The emblem is usually on the left from the name inscription – it’s a grey circle with white letters ‘R’ & ‘H’ (exactly as in the wordmark) written side-by-side.