QuickBooks is an information system for accounting, created in the U.S. in the early 1980s, and is still the most popular program in this segment in their country. QuickBooks, which is available in both online and desktop versions, is an accounting software package.
QuickBooks, created by Intuit in 1983, is, in fact, a monopolist in the United States, as almost all companies use this program. The program is sold both as an assembly and as separate blocks. For example, you can buy only the payroll calculation. QuickBooks is used by accountants in every position, and you can set up access levels for everyone.
Today QuickBooks is available in two versions – online and on your computer. The working principle is almost the same, only the shell differs. QuickBooks has its training platform for working in the program. You get a certificate for completing it.
Although QuickBooks is a very old player on the market (released in 1983), the developers update the software annually, so the program has all the functions the user may need for efficient work.
What is QuickBooks?
QuickBooks is the most popular accounting software in the United States. It was created in 1983 and is regularly updated. QuickBooks is available for Microsoft Windows and for MacOS only in the United States.
In terms of visual identity, QuickBooks is very progressive and bright. The logo of the software looks stylish and eye-catching, reflecting the innovative approach and growth with both its color palette and design concept.
The QuickBooks logo is composed of two parts: a bold bright emblem, which is also used as the icon of the program, and a two-leveled lettering with the name of the software’s developer and the program itself, set in a cool designer typeface in the bottom part of the badge. The lettering is not always present on the logo, but when it is — it’s set in a calm yet intense shade of gray. As for the emblem, it features a solid green roundel with a white stylized “QB” monogram in the lowercase, where the characters are drawn as a reflection of each other.
The bold gray lettering from the primary version of the QuickBooks logo is set in a mixed case of a stylish and modern sans-serif typeface, which is based on one of the iconic fonts, such as Avenue Pro 95 Black, or Clarika Office Grotesque Bold, with some minor modifications in the “Intuit” part of the wordmark.
As for the color palette of the QuickBooks visual identity, it is composed of three shades: green, white and gray, where green is not only the symbol of growth and development, but also represents the financial profile of the software, and white stands for trustworthiness and transparency, while gray represents professionalism and reliability of QuickBooks.