Polycom is an American corporation, developing communication technology and video and voice collaboration. It was founded in 1990 by Brian L. Hi man and Jeffrey Rodman. In 2018 the company was acquired by Plantronics.
Polycom Inc. was founded in 1990. The company specializes in the development and production of a full range of high-quality audio and video conferencing equipment, control systems, WEB application software, network server equipment, multipoint conferencing equipment, and access equipment.
In 2001, the company acquired market leaders Accord Networks (multipoint network conferencing equipment) and PictureTel Corporation (video terminal equipment).
Polycom is currently the recognized market leader in the terminal and network equipment for audio and video conferencing.
What is Polycom?
Polycom is the world leader in the industry of audio and video conferencing systems. The range of equipment produced by the company includes audio and video conferencing terminals, software, and multipoint conferencing equipment. The company was established in 1990 and renamed Poly in 2019.
Polycom uses an elegant serif typeface with black letters as their wordmark. Besides that, there is also an emblem that is basically one big red triangle, and three smaller ones arranged along the perimeter.
The Polycom logo is a simple sans serif wordmark with a graphical icon on its left. The color scheme is plain and traditional — black for the wordmark and red with two tones of grey for the image.
The image consists of three fluid, transparent, elliptical arcs, symbolizing connection, mobility, information sharing and collaboration.
The black wordmark is written with Gotham book font, which is light, simple and elegant with its round shaped letters.
The Polycom logo has a perfect execution and explained concept, which is very important for a company leading in innovation and entrenched with corporations. It is a very safe choice of the brand’s visual identity, which deserves nothing but respect.
The traditional medium-weight title case lettering from the primary Polycom logo is set in a clean and stable sans-serif typeface with distinctive contours of the characters. The closest fonts to the one, used in this insignia, are, probably, Proxima Nova Regular or Hybi11 Amigo Regular but with some small changes in the contours.
As for the color palette of the Polycom visual identity, it is based on a very strict and stable combination of black, grey, and red, which stands for professionalism and confidence, with a touch of energy and a progressive approach. Grey is the shade of reliability, while black is for power, and red — is for motion and evolution.