Patrón was the first ultra-premium tequila, created in Jalisco, Mexico in 1989 and remains one of the world’s best-selling spirits. In 2018 it was acquired by Bacardi for $5.1 billion.
The name, Patron, usually means a charitable or financially supporting person, but the meaning John Paul De Joria and Martin Crowley preferred for their brand name was ‘big boss’. Patron Tequila uses Algerian font and black or white color for its wordmark.
According to one of the versions, the symbol of Patron Tequila is a bee, and this symbol was used because of the strong attraction of bees to the blue agave plant. But in reality, Patron’s labeling was designed by the brand’s co-founder, Martin Crowley, who served in the Navy on the massive USS Hornet aircraft carrier, so it’s not a bee, but hornet on the Patron Tequila’s logo.
Patron has several different versions of tequila ranging from it’s original Patron Silver to it’s GranPatron. And the color palette varies from version to version, but the main brand’s colors are white, black and gold.
Patron Tequila products undergo careful inspection before being dispatched from the distillery and it takes almost 60 hands to manufacture the tequila product. A four-digit code is present in each bottle of Mexican tequila, which indicates the distillery where the product was manufactured. The NOM code of Patron is 1492 and is visible on every bottle of Patron Tequila.