While the Palmolive logo has gone through at least six updates since 1948, it has always remained consistent in the main color (green) and the legibility of the name of the brand.
Palmolive is one of the world’s most famous brands of scented toilet soaps. The name of the brand comes from the ingredients of the soap — palm and olive oils, first produced by B.J. Johnson at the Milwaukee factory.
Originally, the Colgate-Palmolive soap business was started in 1866 by William Colgate, who was brought as a child to America from England, where his family already had a small soap factory. His grandson, Samuel Morse Colgate, became chairman of the combined Colgate-Palmolive-Peet Co. whose name came to be used in the abbreviated Colgate-Palmolive in 1953.
What is Palmolive?
Palmolive is the name of an American brand and manufacturer of body care and hair care products. It is owned by the international company Colgate-Palmolive. The brand was established in 1866, and already in 1872 has introduced its scented toilet soap.
The green and greenish colors used in the logo feature a noticeable olive shade.
The olive palette is replaced by cooler colors. The sans serif type is replaced by a serif one.
The green grows darker. It has more blue to it now. A stylized palm leaf appears on the logo, while the type grows more elegant.
The palm leaf disappears, the type grows more generic.
The word “Palmolive” is capitalized.
In this version, the background is slightly lighter, and there is a yellow trim.
The bold and modern capitalized Palmolive wordmark is executed in a strong and solid sans-serif typeface, which reflects the confidence and seriousness of the brand. The clean lines and stable shapes make the typeface of the brand look similar to Contax Pro 75 Bold SC and Intervogue fonts, but the softened angles of “A” and “V” add uniqueness and individuality.
The two shades of green, forest and lime, accompanied by white, represent nature and freshness, symbolizing at the same time such qualities as successful progress and energy. The white text adds a sense of loyalty and reliability to one of the world’s most famous shampoo brands.