Hip hop artist Aubrey Drake Graham, more often called just Drake, has his own clothes line sold under the OVO brand (October’s Very Own). The fact that the OVO logo features an owl can be explained in the following way: the two “O”s look like owl eyes, while the ‘V’ is the beak.
In addition to the explanation given above, there could have been other reasons for choosing an owl. Similar to Drake, owls are nocturnal creatures (Drake mentioned that it is at night that he “comes alive”). The owl symbolizes wisdom, which may imply that Drake’s music has a deeper meaning to it. Also, there may be link with Harry Potter’s pet.
What does OVO mean?
OVO is the name of the fashion label, established by hip-hop musician Drake. The abbreviation stands for “October’s Very Own”, and the emblem of the brand is an Owl.
Drake is also one of the co-founders of the Canadian record label OVO Sound. The label has a different logotype consisting of two black rectangular shapes. The top one is bigger, it houses three geometrical shapes resembling pieces of a rainbow. The lower shape houses the name of the brand. The whole picture resembles a boat with sails.
Like many other modern logos, the OVO emblem has been often accused of hidden Illuminati symbolism. It is well-known that an owl is actually an Illuminati’s mascot. Other than that, there seems to be no link between the OVO emblem and Illuminati.
The OVO logo sports a simple sans serif all-cap font. Excellent legibility is its main advantage.
For the OVO Sound logo, the combination of black and white was chosen. The owl logotype on the OVO apparel may change its color depending on the visual context.