Omsa is an Italian brand of tights and hosiery, which was established in 1966 and today is a part of the Golden Lady Group. The brand is selling its products in more than 70 countries across the globe and is extremely popular in Eastern Europe and Russia.
The Omsa visual identity is light and feminine. It looks tender yet very confident and modern, due to the geometry of its logo.
The Omsa logo is composed of a wordmark, placed inside a thin horizontally located rectangle. The silhouette of all-caps lettering resembles an arrow, pointing up, with its “O” and “A” smaller than “M” and “S”.
The inscription is executed in a modern and solid sans-serif typeface, with straight strong lines and rounded angles, adding elegance and finesse to the logo.
The color palette of the Omsa logo emphasizes the feminine nature and sophistication of the brand. Executed in gold color, the logo looks great on the light poudre shades of the background on the company’s website, as well as on the black modern packaging.
The Omsa visual identity is simple yet contemporary and recognizable. It is a perfect reflection of the famous hosiery brand with a rich history and values of quality and heritage.