Ojo is a brand of sunglasses founded in 2011 in Cyprus. The brand specializes in high-end eyewear and has retail shops in almost 50 countries worldwide.
Being a young brand, it doesn’t have a rich visual identity history, yet its logo is stylish and memorable.
The old Ojo logo showcased the word “Ojo” in white inside a green ellipse. The type was a simple yet elegant one. The rounded top of the “J” added a unique touch and also helped to “rhyme” the glyph with the overall shape of the logo. The elliptical frame was also repeated by the oval replacing the dot above the “J.”
You could also see the word “Nuevo” in red in the previous version.
The wordmark is written in all the lowercase lettering, which is hand-drawn.
The bright and remarkable Ojo emblem features an image of stylized sunglasses (or a half of it, to be precise).
The yellow and green color palette of the Ojo logo is creative and energetic, showing the young and progressive brand, which values style and design. The clear and simple shapes of the logo add a sense of modernity and fashion.
The Ojo logo is a perfect reflection of the brand’s philosophy and fashion segment. It is fresh and crispy, dynamic and forward-looking.