The logo of Nuts, one of Nestle’s chocolate bars, is bright and in a way evocative of the product.
In addition to the nuts, the bar includes nougat, caramel, and chocolate. The product appeared in Russia in 1996. Since 1997, it has been made in Samara (Russia).
The package features the name of the brand in an eye-catching shade of red. If you take a closer look at the top serifs of the “N” glyph in the Nuts logo, you will notice it is not unlike the shape of the hazelnut. This seems like a reasonable approach as the chocolate bar is best known for containing whole hazelnuts. The wordmark has a white outline.
On the package, the lettering is typically paired with the logo of the parent company, Nestle. They share the same palette.
You can come across both flat and 3D versions, where white highlights are used to add some dimension.
Also, the Nuts logo can be used together with various additional images. Typically, they include hazelnuts in various forms and various numbers, as well as taglines (“Whole hazelnut,” for instance).