The history of Nu Skin started in 1984 in Provo, Utah. The multilevel marketing company is known for its personal care products and dietary supplements.
The Nu Skin logo can be broken down into two parts: the wordmark and emblem.
The wordmark features a transparent sans serif type with classic proportions providing excellent legibility. The letters are light blue.
The emblem is rather abstract and can be interpreted in a variety of ways. For instance, it can be described as a fountain of water. The white fountain is placed inside a purple circle.
In the previous version of the logo, the lettering was grey, while the emblem was white and light blue.
The fine and lightweight Nu Skin lettering from the official emblem is a representation of elegance and caress. The logotype in all capitals is executed in a clean and neat Sans-serif typeface, which is very close to such fonts as Brother XL&XS Thin XS, Studio Gothic Extra Light, and Grosen Extra Light.
The color palette of the Nu Skin logo is based on gradient shades of purple and pink, with white accents, adding a sense of loyalty and trustworthiness. The main color combination reflects the brand’s essence and its value of beauty and sophistication. This feminine color scheme is a brilliant choice for any cosmetic brand.