Novartis is an international pharmaceutical company, one of the leading in Switzerland and in the world. The company focuses on a wide range of disease areas including oncology, immunology/dermatology, neuroscience and respiratory.
Novartis International AG is a multinational pharmaceutical corporation headquartered in Switzerland. According to Forbes, it is the second-largest pharmaceutical company in the world. Novartis was formed in 1996 through the merger of Sandoz and Ciba-Geigy.
Novartis currently consists of six business divisions: Pharma (innovative prescription drugs), Alcon (a full range of vision care products), Sandoz (high-quality generics and biosimilars), OTC (OTC products), Vaccines and Diagnostics (vaccines and test systems), Animal Health (animal products).
The main directions of Novartis’s scientific and research developments are oncology, cardiovascular diseases, ophthalmology, neurology, and biological drugs.The company also develops innovative directions, such as immuno-oncology, prevention of aging, regenerative medicine, and infectious diseases.
What is Novartis?
Novartis is an international pharmaceutical company, which was established in 1996, and today is considered the world’s second-largest company in its segment. Headquartered in Basel, Switzerland, Novartis operates in more than 140 countries worldwide.
The original Novartis logo, designed in 1996, stayed with the corporation for more than twenty years. It was a stylized minimalistic emblem, formed by three lines — two smooth strokes in dark red and orange on the sides from the straight vertical blue line. The emblem, resembling a harp, was set on the left from the uppercase logotype in an elegant serif font, executed in a calm shade of blue.
The brand’s name Novartis it formed from the combination of two words “Nova Artes”, which means new art and innovation in simple forms.
The Novartis logo consists of a wordmark, a graphic colorful icon and a tagline, saying “caring and curing”. The image is located on the left of the wordmark, while the tagline – in the bottom right corner of the logo.
The main color accent of the Novartis logo is its icon. At first glance the symbol resembles a harp. And it doesn’t surprise, knowing how the company’s name was formed.
But the Novartis icon can also be an image of mortar and pestle, this device is still used in some labs for making fine powder of tablets and mixing of active ingredients.
The Novartis wordmark is executed in Trajan Bold typeface, which is a glyphs serif font designed by Carol Twombly and published by Adobe.
The Novartis logo color palette consists of white, the two icon colors, and the Novartis blue, which is used exclusively for the wordmark and one element of the image.
The image colors are Persimmon and Spanish deep Yellow. The delicate Novartis tricolor on white background adds elegance and sophistication to the wordmark’s and icon’s fine lines, making the logo timeless and recognizable.