Northwell Health is an American healthcare company, which today has more than twenty hospitals across the country as well as around 700 medical facilities and educational centers. The company is considered to be one of the biggest healthcare services providers in the USA.
Northwell Health, headquartered in New York, is a prominent healthcare organization founded in 1997 as North Shore-Long Island Jewish (LIJ) Health System. It resulted from the merger of North Shore Health System and LIJ Medical Center, aiming to enhance healthcare access and quality in the region. This merger marked the beginning of a significant expansion and evolution in its services and reach.
Initially, the focus was on consolidating services and expanding the network of hospitals and clinics. Over the years, Northwell Health transformed into a healthcare powerhouse, extending its services beyond traditional hospital care. It embraced innovations in digital health, research, and education, reflecting a commitment to comprehensive health services.
One of the critical moments in its history was the rebranding in 2015 to Northwell Health. This change signified a broader vision encompassing not just hospital-based care but an integrated health system offering a wide array of health services, including primary and specialty care, preventive medicine, and wellness programs.
What is Northwell Health?
Northwell Health is a New York-based, non-profit integrated healthcare network that is one of the largest healthcare providers in the state. It offers a vast range of services, including hospitals, outpatient facilities, and a variety of medical specialties.
Until 2013, the company was called ‘North Shore LIJ’. This was referenced in their original logo, which depicted this name in several pieces. All of them had tilted, blue letters of a smooth serif font. Besides that, there was also a pale grey arch above these writings.
The current Northwell Health logo was designed in 2017 and looks modern and colorful. It is composed is a bright geometric emblem with the wordmark nears its bottom right corner.
The Northwell Health nameplate is executed in a sans-serif typeface, with two words featuring a different thickness of the lettering. The “Northwell”, placed on top is bold, while the bottom “Health” is fine and lightweight.
Both words of the brand’s name use classic blue color, which is a traditional choice for a healthcare industry, as it evokes a sense of confidence and professionalism, as well as security and expertise.
The simple blue of the wordmark is complimented by a multicolor emblem, which consists of 15 triangles, each of its own shade. The sizes of the triangles also vary, creating a flow feeling, adding movement and dynamic to the logo.
It is a nice modern logo, which reflects the company’s progressive thinking and futuristic approach, it shows the quality of services and trustworthy of the brand, which is also friendly and customer-centric.