Nexxus, primarily recognized for its innovative hair care products, is a subsidiary of Unilever, a global consumer goods giant. Founded by Jheri Redding, a haircare pioneer known for introducing the concept of protein-based hair products, Nexxus has carved a niche in the beauty and personal care industry. The company operates predominantly in North America but has expanded its reach to various global markets, offering a wide range of shampoos, conditioners, and styling products that cater to diverse hair needs.
Nexxus was founded by Jheri Redding, an American hairstylist and chemist, who introduced the idea of nourishing shampoos and conditioners enriched with proteins. Established in the late 1970s, Nexxus started as a small initiative to transform haircare into a more scientific approach, emphasizing the health and texture of hair. Over the decades, the brand has achieved significant milestones, including the introduction of the revolutionary Therappe Shampoo and Humectress Conditioner, which became iconic products favored by haircare professionals.
The company’s dedication to quality and innovation propelled it to the forefront of the haircare industry. By the 2000s, Nexxus products were being sold in high-end salons across the United States, signifying its status as a premium brand. The brand’s commitment to science-backed formulations continued to set industry standards. Today, Nexxus holds a prestigious position in the market, with an extensive product line that addresses a wide spectrum of haircare needs and concerns. Its ongoing innovations and adaptability to market trends keep it relevant and respected in the competitive landscape of beauty and personal care products.
What is Nexxus?
It’s a renowned hair care brand known for its scientifically-formulated products that rejuvenate and repair hair. Nexxus offers a blend of nature and science, creating solutions that promote healthier hair with every use. This prestigious brand remains a favorite among professionals and consumers alike.
The older Nexxus logo presents a visually dynamic and sophisticated design, characterized by its unique interplay of typography and sleek lines. The brand name “Nexxus” is prominently displayed in an elegant serif font, with a distinctive feature being the interwoven double “X” in the center. These two Xs are stylized with elongated, flowing curves that cross each other, creating an impression of fluidity and motion. This design element symbolizes the brand’s focus on hair care, suggesting the smooth, intertwined strands of hair. The bold black color of the text exudes a sense of luxury and professionalism, aligning with Nexxus’s reputation for high-quality, salon-grade hair products. The overall composition of the logo is balanced and sophisticated, effectively conveying the brand’s commitment to innovation and excellence in hair care. The intricate design of the interwoven Xs also adds a memorable and distinctive touch, ensuring the logo stands out in the minds of consumers.
The current Nexxus logo embraces a more minimalist and modern aesthetic while retaining the brand’s core identity. This version features the brand name “Nexxus” in a sleek, sans-serif font that exudes a contemporary and clean look. The double “X” remains a focal point, but in this design, they are simplified and streamlined, creating a smooth and harmonious flow. The black color of the text continues to represent sophistication and luxury, consistent with the brand’s image as a provider of premium hair care products. The overall design is less intricate compared to its predecessor, focusing on clarity and simplicity. This minimalistic approach enhances the logo’s versatility and readability across various media, from product packaging to digital platforms. The modern typeface and the clean lines of the double Xs reflect Nexxus’s commitment to innovation and high-quality formulations, while also appealing to a contemporary audience. The current logo successfully balances elegance and modernity, making it both timeless and relevant in today’s market.