New look is a British brand of fashion designer and manufacturer, which was founded in 1969 by Tom Singh. It is one of the most popular fashion brands for the young audience in the world, and today it is a part of Brait SA.
New Look is a Britishfashion brand, which is engaged in the production of stylish high-quality clothing, shoes, and accessories for men, women and, children. The company works in the fast-fashion segment of the industry, presenting new collections once in two months. The main part of the sales New Look does online via various e-commerce platforms.
Although the name and the concept of the brand seem to be pretty modern, the New Look history began in 1969. For more than thirty years the company was only producing women’s fashion items, with the first men’s collection seeing the light only in 2003. By then, 513 stores worldwide had already been opened,
In 2004 the brand launched the maternity collection, and in 2007, New Look began collaborating with many celebrities, such as Lily Allen, Kimberly Walsh, Giles Deacon, and others. In the 2000s, the brand was also ranked number one as the best women’s footwear manufacturer in the UK.
The main thing about this brand and its server of success is that New Look produces inexpensive clothing and accessories, designed primarily for customers with an average income.
Designers carefully develop models, taking into account consumer preferences. That is why New Look clothing and footwear collections are 70% sold out in the first days after entering the stores, both online and physical.
What is New Look?
New Look is the name of a fast-fashion brand from Great Britain, which was established in 1969, and by today has grown into a pretty popular manufacturer of women’s, men’s,and kids’ clothing, accessories, and footwear with affordable prices.
The oldest logo in the list is also the only one with an emblem. You can see a teal box housing a white outline of a woman’s face.
The two words of the brand’s name can be seen on both sides. The type is a simple sans with quite narrow and tall letters. They are formed by glyphs of the same thickness.
The emblem has disappeared. The letters are lowercase. The designers have chosen a dark shade of blue, which provides a better contrast making the logo better legible.
This must be the most innovative of all the versions of the New Look logo. The initial “n” is formed by an arc. The final “w” is also an arc turned upside down. Only a pink dot hints at the bars that should stand there to form a proper “W.” The shape of the “E” echoes the “N” and “W” – it seems to combine them in a single glyph.
The word “looks” is set in a simple type, which is necessary so as it doesn’t steal the limelight from the unusual “New.”
New Look brand philosophy is to give a good quality for a good value. The brand respects its consumers and works on making them happy every day.
The New Look logo is a minimalist and modern wordmark, which is executed in a classic sans-serif font with clean and straight thin lines. The lettering in all-caps look good in black color and on a white background. This monochrome combination makes the logo look elegant and timeless.
Today New Look has its online retailing direction as one of the biggest priorities, and the brand’s logo was redesigned in order to look perfect as an icon on mobile device screens. It is also universal and can be used on different background and packaging.
The New Look logo is an example of design simplicity, which is always a good choice for a progressive and constantly growing company.
The uppercase lightweight logotype from the primary badge of the New Look fashion brand, is set in a clean modern sans-serif typeface with a lot of air in the inscription. The closest fonts to the one, used in the New Look insignia are, probably, Fun City Level 1 Basic and Nostromo Light.
As for the color palette of the New Look visual identity, the brand follows the most common fashion segment way, using black lettering against a white background. The timeless combination makes the modern logo of the company more elegant and professional.