Neoplan is a subsidiary of a famous German automaker MAN, which was established in 1935 and specialized in the production of public transportation vehicles. Today the firm, headquartered in Stuttgart, has almost 1500 employees and sells its busses and trolley uses across Europe.
The visual identity of the famous European bus manufacturer is a perfect reflection of the strong character and reliability of the brand’s products. The simple yet very solid and powerful logotype of the company evokes a sense of strength and confidence, and its masculine strictness represents security and expertise.
The Neoplan logo is composed of a bold black underlined inscription, which is sometimes accompanied by a monochrome image of the bus, placed on a background composed of several diagonal lines.
The inscription is executed in a custom sans-serif typeface with thick lines and smooth contours. The main feature of the logotype, which makes the brand visually recognizable, is the enlarged letter “A”, which is slightly higher and wider than other letters and has its bars horizontally elongated, forming the underline for the whole wordmark.
The simplicity and minimalism of the company’s logo show it as the brand, focused on quality and safety, and the massiveness and solidness of the characters represent strength and responsibility.