Swimming is an individual or team sport that is the most popular sport in the world. Most people know how to swim as it is a vital skill for their safety.
Public interest in swimming began in 1875 when Matthew Webb became the first man to swim across the English Channel in 21 hours. Twenty-one years later, in 1896, swimming as a sport appeared on the world stage through its inclusion in the first modern Olympic Games. In the first swimming competitions, athletes mainly swam breaststroke until 1902. Richmond Cavill, an Australian, was the first to start swimming freestyle. In the early days of swimming as a sporting discipline, it was predominantly men who swam, but this was before the inclusion of the women’s 100m freestyle relay and the 4x100m relay, also freestyle, in the 1912 Olympics.
Today, when people think of swimming, they often associate it with the Olympic and Paralympic Games and the 34 officially recognized swims (17 for each gender). Each of the 34 swims has specific rules that relate to the timing, judging, start, and finish.
Below we have compiled a list of the most influential swimming associations in the world and their logos for you to take a closer look at.
The visual identity of the Australian Swimmers Association looks very cool and modern. Executed in a gradient blue color palette the logo is based on a stylized enlarged “Swim” wordmark with its bars cut by smooth thin lines, resembling waves. The gradient shades on the wordmark go lighter from the bottom to top, and the additional lettering, written above and under the main element, repeats these shades — the uppercase “Australia” on top in light blue, and the smaller “Schools Association” at the bottom in a darker tone. This is one of those logos, which don’t need any graphical complements to perfectly represent the purpose and spirit of the brand.
The China Swimming Association logo is executed in a traditional style, with a rounded emblem drawn with a deep respect for the historical heritage of sports. The central part of the badge is a drawing of a swimmer, executed in quite a naive manner. The blue lines of the image are supported by the classy Greek wreath outlined in blue, and bold uppercase lettering in a serif typeface, written around the perimeter of the medallion, using the same shade of blue. The bottom part of the emblem contains a small modest “Founded 1951” wordmark, written right under the wreath.
The visual identity of the Dutch Swimming Federation makes it stand out in the list of competitors. The logo of the association is composed of a bright and stylish graphical element and a lowercase “KNZB” abbreviation written under it. The emblem is a head of a lion, drawn in profile facing to the left. It is formed by interesting sharp elements, with an orange shade prevailing, and four smaller ones in two shades of blue. The blue of the lion is supported by the color scheme of the inscription where each character is made of elements in light and dark blue, placed at a significant distance from each other.
The French Swimming Federation logo looks very elegant and represents the country’s legacy and heritage. The badge of the organization features a combination of an elegant voluminous emblem and a flat two-leveled lettering in gold and blue. The emblem of the swimming federation is a stylized rooster drawn in four gradient blue strokes and one red. Each stroke is bold me three-dimensional, which creates a sleek image and adds a sense of motion and lightness. As for the inscription, it works as a stabilizer here, adding confidence and professionalism.
The visual identity of the German Swimming Federation is bold and brutal even though it is executed in a light and smooth blue color palette. The main part of the logo is a stylized “DSV” abbreviation written in the lowercase of an extra-heavy sans-serif typeface with the letters glued to each other. The bodies of the characters are cut with a thin wavy line, which divides them into a light part on top and a darker — at the bottom. This simple trick makes the massive lettering look like moving water. The composition is accompanied by the “Deutscher Schwimm-Verband” tagline in a simple sans-serif font, in darker blue.
The Japan Swimming Federation boasts a very stylish eye-catching logo executed in a bright blue and red color palette against a plain white background. It’s a stylized capital letter “J” crossed by three blue “waves” and a white silhouette of a swimmer with a solid red roundel replacing their head. The red circle here works not only as a head but as a main symbol of the country. The modern yet super patriotic logo of the federation is accompanied by a black “JASF” tagline, written in the uppercase of a modern sans-serif typeface with clean distinctive contours and straight cuts of the bars, balancing the softness of the emblem’s elements.
The visual identity of the Portuguese Swimming Federation is based on traditional heraldic symbols. The emblem of the sports organization has a classy crest in the center — with a white body and a double yellow and red outline. On the crest, there are five smaller ones — all the same, with solid blue backgrounds and five white dots on them. The main shield is inscribed into a composition with blue underlines in different shades, which have their contours repeating the bottom part of the crest. The graphical part of the federation’s logo is accompanied by a massive yet smooth “FPN” abbreviation in the mixed case of a slanted sans-serif typeface where the corners of the characters are softened and the cuts of the bars stay straight and clean.
The Swiss Swimming Federation’s visual identity is based on the symbol from the national flag of Switzerland, a white cross on a solid red background. This small emblem is placed on the right from the lowercase “Swiss Aquatics” inscription, written in red against a transparent background. The lettering is executed in a smooth and elegant sans-serif typeface with the characters slightly inclined to the right. The rounded shapes of the letters are balanced by clean contours and straight cuts, making up an image, and evoking a sense of professionalism and excellence. The lowercase here adds some friendliness and even playfulness to the composition.
The USA Swimming logo looks more like a cartoonish spaceship badge or an emblem of a hockey club. It is a massive and distinctive modern crest in a powerful red blue and white color palette, overlapped by a banner with the blue uppercase “Swimming” written on it in a bold geometric sans-serif typeface. The enlarged red “USA” is placed above the banner against a white background. All the decorations are moved to the bottom of the crest — on a solid blue background with the top edge stylized as a water surface, you can see four bold red lines and one white five-pointed star in the center. All the lost patriotic elements are here, as well as an abstract depiction of the sports discipline it represents.
The visual identity of the Ukrainian Swimming Federation looks pretty simple and even a bit naive and tender. The logo of the organization is composed of a graphical part, the main lettering with the flag of Ukraine on top, and a light blue cursive “Feel Win Respect” tagline at the bottom. The emblem of the Federation is a stylized swimmer, drawn in two layers, with the lighter, transparent one, overlapping the darker. The top part of the badge has two inscriptions: the bold “USF” abbreviation on the right from the flag, and a lightweight uppercase “Ukrainian Swimming Federation” lettering in three levels.
The logo of the American Swimming Coaches Association (ASCA) is a modern and dynamic representation of the organization. The design features a stylized swimmer’s arm in mid-stroke, set against a vivid blue background, which symbolizes the vastness and depth of water. Below the arm, a wave-like pattern in red adds a sense of movement and energy, highlighting the vigorous nature of swimming. The acronym “ASCA” is prominently displayed at the bottom in a clean, sans-serif font, colored in blue to maintain a cohesive color scheme. This logo effectively conveys the association’s dedication to swimming excellence and the vitality of the sport.
The logo of the Estonian Swimming Federation (ESF) is a striking and symbolic design that reflects the federation’s national pride and focus on swimming. It features a stylized swimmer poised on the edge of a diving block, ready to leap into the water, which is symbolized by waves below. The swimmer and waves are encased in a circular emblem, giving a sense of unity and continuity. The surrounding text, written in both Estonian and English, reinforces the federation’s identity and international reach. The blue color dominates the design, representing the water, while white accents provide contrast and clarity, creating a logo that is both modern and timeless.
The Swim Across America (SAA) logo is a clean and powerful representation of the organization’s mission. It features the word “SWIM” in bold, uppercase letters, with “ACROSS AMERICA” positioned below in a slightly smaller font. The use of red, white, and blue colors ties the logo to its American roots and symbolizes patriotism and unity. Red stripes flanking “SWIM” add a dynamic element, suggesting movement and the broad reach of the organization’s events. This straightforward yet impactful design encapsulates the essence of SAA’s commitment to fighting cancer through swimming events that span across the United States.
The Swimming South Africa (SSA) logo is a sophisticated and contemporary emblem that embodies the organization’s dedication to the sport. The design features a stylized wave and swimmer, encapsulated within a circular frame. The wave’s curves and the swimmer’s streamlined form symbolize fluidity, motion, and the pursuit of excellence in swimming. The use of deep blue hues conveys the depth and significance of water in the sport, while the text “SWIMMING SOUTH AFRICA” encircles the emblem, providing a clear and authoritative identification of the organization. This logo is both elegant and dynamic, reflecting SSA’s status and ambitions.
The logo of the Malaysia Swimming Federation (MAS) is vibrant and visually appealing, capturing the essence of national pride and aquatic excellence. It features the acronym “MAS” in bold, red letters, with the words “MALAYSIA SWIMMING” beneath it. Above the text, a stylized wave in yellow and blue sweeps across, incorporating the crescent moon and star from the Malaysian flag. This design element symbolizes the connection between the nation and its swimming achievements. The use of national colors and symbols creates a sense of identity and pride, making the logo a fitting representation of the federation.
The logo of the Austrian Swimming Federation (OSV) is a modern and visually striking emblem that effectively represents the organization. It prominently features the acronym “OSV” in bold, red letters, with a stylized wave incorporated into the “O,” symbolizing water and movement. Below, the full name “ÖSTERREICHISCHER SCHWIMMVERBAND” is displayed in a light blue, sans-serif font, providing clarity and recognition. The combination of red and blue colors reflects both national pride and the aquatic nature of the sport. This logo is contemporary and memorable, capturing the spirit and dynamism of the Austrian Swimming Federation.
The Swimming Australia logo is sleek and dynamic, encapsulating the essence of the organization and its commitment to aquatic sports. The design features a stylized wave and swimmer, rendered in a modern, fluid form that suggests motion and excellence. The text “swimming australia” is positioned to the right in a clean, sans-serif font, with the word “swimming” in bold to emphasize the sport. The use of navy blue throughout the logo conveys professionalism, depth, and the importance of water in the sport. This contemporary design effectively represents Swimming Australia’s dedication to fostering swimming talent and achievement.
The logo of the Spanish Swimming Federation (RFEN) is a blend of tradition and modernity, reflecting the organization’s rich heritage and forward-looking vision. The emblem features two parts: a traditional crest with a crown, symbolizing the royal patronage, and a modern stylized swimmer in motion. The crest incorporates the colors of the Spanish flag and represents the federation’s long-standing history. The modern part of the logo uses a dynamic wave and swimmer design, emphasizing the sport’s energy and movement. The text “RFEN” and “AQUATICS” in a contemporary font ties the elements together, creating a logo that is both historical and contemporary.
The U.S. Paralympics Swimming logo is a bold and inspiring emblem that embodies the spirit and excellence of Paralympic athletes. The design features a shield-like crest with the words “U.S. PARALYMPICS SWIMMING” prominently displayed. The upper portion of the crest includes stylized elements of the American flag, with stars and stripes in red, white, and blue, signifying national pride and achievement. The lower part depicts a swimmer in motion within a wave, highlighting the sport and the dynamic abilities of Paralympic athletes. This logo is both powerful and motivational, representing the dedication and success of U.S. Paralympic swimmers.
The logo of Philippine Swimming is vibrant and symbolic, representing the nation’s pride and the sport of swimming. It features a stylized wave in the colors of the Philippine flag: blue, red, and white. Above the wave, a bright yellow sun with rays and three stars are depicted, echoing elements of the national flag and symbolizing unity and freedom. The text “PHILIPPINE SWIMMING” is placed below in a bold, black font, providing clear identification. This logo combines national symbols with the dynamic elements of swimming, creating a design that is both patriotic and reflective of the sport’s energy.
The logo of the College Swimming & Diving Coaches Association of America (CSCAA) is both dynamic and professional, reflecting the organization’s commitment to collegiate swimming and diving. The acronym “CSCAA” is prominently displayed in bold, red uppercase letters, exuding a sense of strength and authority. Below the main text, a stylized wave in blue runs through the letters, symbolizing the aquatic nature of the sport and adding a sense of motion and energy to the design. The full name of the organization is written beneath in a clean, blue sans-serif font, ensuring clarity and professionalism. This logo effectively communicates the CSCAA’s dedication to excellence in collegiate swimming and diving.
The Polish Open Water Swimming Association (POWSA) logo is a vibrant and modern representation of the organization. The acronym “POWSA” is featured prominently in bold, navy blue letters, with a red circle within the “O,” symbolizing both the Polish flag and the sun rising over the water. The bottom of the logo features a wave-like element in shades of blue, representing the open water and the fluid nature of the sport. Below this wave, the full name of the association is written in a clean, sans-serif font, ensuring legibility. This design effectively captures the essence of open water swimming and Poland’s national identity.
The Swimming Canada logo is a modern and patriotic design that effectively represents the organization and its values. The logo features a red maple leaf at the top, symbolizing Canada, and a stylized swimmer beneath, poised to dive into the water, depicted by waves. The entire design is enclosed in a circular badge, with the words “CANADA’S SWIM TEAM” and “L’ÉQUIPE CANADA DE NATATION” encircling the emblem in bold, white letters. The use of blue and red colors ties the logo to the national flag and symbolizes the strength and unity of Canada’s swimming team. This logo is both dynamic and emblematic, showcasing the federation’s commitment to the sport.
The Swim England logo is a sleek and contemporary design that reflects the organization’s focus on aquatic sports. The logo features a stylized “SE” in light blue, formed by wave-like elements that symbolize water and movement. To the right of this graphic, the words “Swim England” are displayed in a clean, sans-serif font, with “Swim” in blue and “England” in red, creating a striking contrast and emphasizing the national identity. This modern design is both professional and approachable, capturing the essence of swimming in England and the organization’s commitment to fostering talent and participation in aquatic sports.
The logo of the Swimming Federation of India (SFI) is a distinctive and traditional emblem that encapsulates the organization’s identity. The design features a blue six-pointed star at the center, symbolizing strength and excellence. Within the star, there is a white circle containing the federation’s initials “SFI” in red, adding a vibrant touch. The entire emblem is encircled by a blue ring with the words “SWIMMING FEDERATION INDIA” written in bold, red letters. The combination of blue, red, and white colors reflects the federation’s national pride and dedication to the sport of swimming. This logo is both emblematic and authoritative, representing SFI’s commitment to excellence in swimming.
The U.S. Masters Swimming logo is a bold and dynamic design that effectively represents the organization’s commitment to adult competitive swimming. The logo features a stylized swimmer in motion, rendered in red, above a series of blue waves that symbolize water and fluidity. Below the graphic, the words “U.S. MASTERS SWIMMING” are prominently displayed in bold, red letters, ensuring clarity and impact. This modern and energetic design captures the spirit of the Masters swimming community, highlighting the organization’s dedication to promoting fitness and competition among adult swimmers.
The logo of the Israeli Swimming Association is a dynamic and energetic design that embodies the spirit of competitive swimming. The design features a stylized swimmer in a powerful butterfly stroke, rendered in blue with water splashes that add a sense of movement and excitement. The swimmer’s form is complemented by the acronym “S” on the swim cap, linking the graphic to the association’s identity. Below the swimmer, the words “SWIMMING ISRAEL” are displayed in bold, blue letters, providing a clear and strong identification. This modern and vibrant logo effectively represents the association’s commitment to excellence in swimming and national pride.
The logo of the Brazilian Confederation of Aquatic Sports (CBDA) is a modern and vibrant design that reflects the organization’s commitment to aquatic sports. The emblem features a shield with diagonal stripes in shades of blue and green, symbolizing water and the Brazilian landscape. Within the shield, the acronym “CBDA” is prominently displayed in bold, navy blue letters, ensuring clarity and impact. To the right of the shield, the full name of the organization is written in a clean, sans-serif font. This contemporary and colorful design effectively captures the essence of aquatic sports in Brazil and the federation’s dedication to fostering talent and participation.
The logo of the Italian Swimming Federation (FIN) is a sleek and modern design that effectively represents the organization’s identity. The acronym “FIN” is prominently displayed in bold, blue letters, with wave-like elements incorporated into the letters, symbolizing water and movement. Below the main text, the full name “FEDERAZIONE ITALIANA NUOTO” is written in a clean, sans-serif font, providing clear identification. The use of blue shades reflects the aquatic nature of the sport and conveys a sense of professionalism and excellence. This logo is both contemporary and emblematic, representing FIN’s commitment to promoting and developing swimming in Italy.
The logo of the Mexican Swimming Federation (FMN) is a bold and modern design that effectively represents the organization’s identity. The acronym “FMN” is prominently displayed in bold, navy blue letters, exuding strength and authority. Below the main text, a horizontal stripe in green, white, and red reflects the colors of the Mexican flag, symbolizing national pride and unity. The full name “Federación Mexicana de Natación” is written beneath in a clean, sans-serif font, ensuring clarity and professionalism. This logo combines national symbols with a contemporary design, capturing the essence of the federation’s commitment to excellence in swimming.
The logo of the Royal Belgian Swimming Federation (RBSF) is a dynamic and modern representation of the organization. The design features a stylized swimmer in motion, rendered in bold yellow and red, symbolizing both movement and the colors of the Belgian flag. The swimmer’s form suggests a diving action, adding a sense of energy and fluidity. Below the graphic, the acronym “RBSF” is prominently displayed in a sleek, black, bold font, with the full name “Royal Belgian Swimming Federation” written beneath in a clean, sans-serif font. This contemporary and vibrant design effectively captures the essence of the federation’s dedication to swimming excellence and national pride.
The logo of the Bulgarian Swimming Federation is a simple yet effective representation of the organization. It features a stylized swimmer in white, depicted in mid-stroke, against an orange square background, which adds a sense of vibrancy and visibility. The swimmer’s form is fluid and streamlined, symbolizing the grace and speed associated with the sport. The text “BULGARIA SWIMMING” is positioned above and below the swimmer in white, bold, uppercase letters, ensuring clarity and impact. This minimalist and modern design effectively communicates the federation’s focus on swimming and its national identity.
The logo of the Hungarian Swimming Federation (Magyar Úszó Szövetség) is a vibrant and colorful representation of the organization. It features a stylized swimmer in motion, with the body formed by flowing lines in the national colors of Hungary: red, green, and blue. The swimmer’s head is depicted as a yellow circle, symbolizing the sun and energy. Below the graphic, the name “MAGYAR ÚSZÓ SZÖVETSÉG” is written in a sleek, gray, sans-serif font, providing a clear and professional identification. This dynamic and colorful design effectively captures the federation’s commitment to swimming excellence and national pride.
The logo of the National Interscholastic Swimming Coaches Association (NISCA) is a sleek and modern design that reflects the organization’s commitment to high school swimming. It features a stylized swimmer in blue, depicted in a streamlined and dynamic pose, symbolizing motion and athleticism. Below the swimmer, the acronym “NISCA” is written in bold, blue letters, providing clear identification. The use of a single color palette in shades of blue conveys the aquatic nature of the sport and adds a sense of professionalism and unity. This logo effectively represents NISCA’s dedication to fostering excellence in high school swimming.
The logo of Swimming New Zealand is a sleek and modern representation of the organization. It features the words “Swimming New Zealand” in bold, black, sans-serif letters, exuding strength and professionalism. To the right of the text, a stylized abstract wave form in black adds a dynamic element, symbolizing water and movement. This minimalist and contemporary design effectively captures the essence of the federation’s commitment to aquatic sports and excellence in swimming. The use of black in the logo adds a sense of sophistication and authority, reflecting Swimming New Zealand’s status in the sport.
The logo of the Icelandic Swimming Federation (SSÍ) is a dynamic and modern design that captures the essence of the organization. It features a stylized swimmer in motion, rendered in red and blue, the colors of the Icelandic flag. The swimmer’s form suggests fluidity and speed, symbolizing the athleticism and grace of the sport. The acronym “SSÍ” and its English equivalent “ISL” are prominently displayed in bold, uppercase letters, ensuring clear identification. The combination of national colors and a contemporary design effectively represents the federation’s dedication to swimming and national pride.